Founder's Formula : Post-Workout Australian Clay Detox Mask

At The Amazing Blog, we’re always on a quest to find new natural products with unique plant-based formulas. And in our search, we discovered the Australian botanical skincare brand Founder’s Formula. Regular readers will remember that we recently reviewed their Phyto-A+ Australian Native Tobacco Serum here. Today we’re featuring their equally intriguing face mask, but this is not just any face mask… It’s a Post-workout Australian Clay Detox Mask, see below to learn more.

Founder’s Formula was launched by anthropologist Dr. Annie Holden in 2021, but the brand’s story starts three years earlier. After visiting Cosmoprof, the world’s biggest beauty trade show in Italy, Annie realised that there were plenty of beauty products from around the globe, but none with Australian botanicals. This inspired her to go back to Australia and conduct research on Australian botanicals and how to include them in modern-day skincare. Dr. Holden immersed herself in the research, as she had done previously when spending 35 years of her professional life working with indigenous peoples in remote parts of Australia. During this time she built her lab where she experimented with gentle formulas rich in wild-harvested and organic ingredients. Australia’s geographic location makes its plants extremely unique, in fact, 85% of its plants grow only in Australia. Also, did you know Australia has 23,000 known species? However, those that have been properly studied, are less than 1,000! These botanicals have adapted to the harsh Australian climate and have developed ways to store large quantities of phyto-compounds (chemicals believed to have medicinal properties) to survive in this environment. As a skincare enthusiast, Dr. Holden was eager to create her own skincare range using these potent plant-based ingredients. Once she shared her newly created products, she received overwhelmingly positive feedback and Founder's Formula was born. The brand was created to be the “best possible in uncompromising, potent, effective skincare using Australian Botanicals.” By working with one of Australia’s leading formulation chemists and applying research from Australia's leading 5-Star Plant Science universities, the company has created a range of skincare to target hydration, anti-inflammation, depigmentation, and pro-ageing. Specifically, the 13 products within the range are crafted to bring hydration back into the skin, fight and prevent inflammation and combat hyperpigmentation which can be a result of sun damage, helping to revitalise the skin bringing it back to optimum health. Dr. Holden purposely avoids the use of essential oils and fragrances, formulas are developed using only the most simple and natural ingredients to be kind to both the skin and planet. These evidence-based formulas are clinically clean, and the ingredients are sourced from certified organic suppliers, making the brand CertClean certified. Founder’s Formula shows their commitment to harvesting organic ingredients, and they also meet the Australian Certified Organic Standard (ACO). The products are all manufactured in Australia, are toxin-free and are developed without animal testing.  

We received the Post-Workout Australian Clay Detox Mask designed to cleanse and soothe the skin. This mask won the Best Natural Skin Mask (Bronze Winner) at the 2021 Global Clean and Green Beauty Awards. With the mask’s exceptional blend of natural Australian botanicals, let’s just say, we weren't surprised it was award-winning. Clay masks are known to help skin heal, brighten the complexion, improve blood circulation beneath the skin and promote collagen production. The Founder’s Formula mask here aims to draw out toxins, deeply cleanse, maintain clean skin health, and soothe the skin. This product combines key ingredients like Australian clay, Tasmanian mountain pepperberry, babassu seed oil, and squalane to nourish and respect your skin's natural balance. Australian clay works to draw out toxins from your skin, which can strengthen the skin barrier and improve skin elasticity. The Tasmanian mountain pepperberry (pictured above), comes from a shrub found in south-eastern Australia. It’s used in skincare to reduce inflammation redness and sensitivity. This pepperberry consists of the powerful active polygodial, which has antimicrobial and anti-inflammatory. It’s also a bushfood condiment added to curries and alcoholic drinks and even export to Japan to flavour wasabi!  As for the certified organic babassu seed oil, this extract is packed with lipids and restorative essential oils to moisturise the skin, and it is highly recommended for people with eczema or dry skin. Plus, we found that this babassu seed oil doesn't clog pores as many other oils do! Another ingredient to highlight is the plant-based squalane, a hydrocarbon and natural emollient, which means it helps your skin deeply retain moisture. Squalane has a long shelf life and is a common ingredient in skincare, as it prevents dry patches and is highly effective at leaving your skin feeling smooth and hydrated. A few other elements worth mentioning are the peptides (tyrosine and arginine based molecules) that are included in the mask. These peptides work with skin nerve cells to trigger met-enkephalin, an opioid peptide, to help calm the skin and prevent inflammation at the source. In a sea of face masks, this one stands out. It leaves skin feeling cleansed and refreshed, plus we were impressed with this mask’s ability to promote longer hydration in the skin. The clay mask is easy to use, fragrance-free, cruelty-free, and suitable for vegans. It is packaged in an aluminium tube, as aluminium is a highly recycled and circular economy material; but there’s a plastic cap, so please recycle this too! The mask also comes with a complimentary muslin cleansing cloth to help with removal. Founder’s Formula suggests using the mask after a workout, a run, or any time after your skin is exposed to an unclean environment, this is when the clay mask is at its most effective as it binds oils and draws out the residue of sunblock and other toxins. We thoroughly enjoyed taking 15 minutes of relaxation time to use the clay mask, and applied a light layer directly onto our post-workout skin and left it on for 10 minutes - for optimum performance - then rinsed away in lukewarm water. By the way, the brand says to get the best results, please refrain from cleansing your face prior to mask application. The results were noticeable, skin felt was hydrated, and our complexion softer. The mask can be applied daily, and with the results we received, it seems like we have a new product to add to our post-workout skincare routine. We are looking forward to featuring more from Founder's Formula, to share with you its array of magical antipodean botanicals. You can purchase the 75ml Post-Workout Australian Clay Detox Mask here for $68.00AUD.  AND to get a 10% discount please click here expiring 30 June 2022, Adding code AMAZING at check out, valid one per customer.

Founder’s Formula : Phyto-A+ Australian Native Tobacco Serum

Regular readers of The Amazing blog will know how much we love to discover and introduce new and unusual plant-based ingredients. Today, we're featuring Founder's Formula,  a brand whose mission is to unlock the potential of Australian botanicals. This type of skincare is a first for us, so we were excited to try their Phyto-A+ Australian Native Tobacco Serum with its award-winning and cutting-edge ingredients. 

The Australian skincare Founder's Formula was launched in February 2021 by anthropologist Dr Annie Holden. She has spent 35 years of her professional life working in remote areas of Australia with indigenous peoples, and during this time, she developed an interest in Australian botanicals. There are 23,000 known species in Australia, but scientists have studied less than 1,000 of these to date. Also, 85% of Australia's plants can only to be found in Australia! Many of these plants have evolved to store vast quantities of phyto-compounds (protective chemicals with medicinal potential) needed to survive the harsh Australian climate. The ancient aborigines have revered these indigenous botanical ingredients for their healing and protective properties on the skin. Dr. Holden was inspired to incorporate this alchemy of medicinal plants into modern skincare to create products that are "the best possible with no compromises in ingredients, formula, concentrations or manufacture." Drawing on research from Australia's leading 5 Star Plant Sciences universities, Dr. Holden collaborated with formulation chemists to develop the Founder's Formula range. With the thirteen facial products now in the range, the brand formulates with four main missions in mind: Hydration, anti-inflammation, hyperpigmentation and pro-ageing. They aim to provide deep hydration, tackle skin inflammation at the source, reduce hyperpigmentation caused by age or sun exposure, and bring vitality back to the skin. In addition, Founder's Formula is certified Certclean and meets with Australian Certified Organic Standard (ACO), as they source ingredients from certified organic suppliers. They say that ingredients are certified organic, wild-harvested, and spray-free, and they are diligent in our sourcing and the provenance of our ingredients. All products are made in Australia without any toxins, animal products, or animal testing. 

Founder's Formula Phyto-A+ Australian Native Tobacco Serum was the Gold Winner of the Global Clean and Green Beauty Awards 2021 "Best Vegan Skin Care Product" award.  And with good reason! It's a serum that uses the key ingredients Australian native tobacco (nicotiana benthamiana) plant, aloe vera, sodium hyaluronate and gluconolactone. Let's start with the one that puts this serum head and shoulders above the rest…  The Australian Native Tobacco, a relative of tobacco, activates the same pathways as retinoids that lead to the stimulation of collagen but is actually four times more effective. We also learned from scientists at the Queensland University of Technology that this Australian tobacco plant holds a gene that could be key to growing crops in space. This extraordinary nicotiana benthamiana has survived the harsh climate of the northern territory for over 750,000 years - all with no immune system! A trait that means contrarily it's very resilient, with fast-growing abilities, which, if transferred to other plants, would be beneficial in a sterile environment like space. It's also been widely used in the study of plant virology and has been the plant species of choice for some scientists in their quest to develop a vaccine for COVID-19. The other key ingredients are organic aloe vera leaf extract, full of vitamins A (beta-carotene), C and E, all of which are antioxidants. Aloe vera also has anti-inflammatory properties, lightens skin pigmentation, and has been shown to increase collagen production in the skin. Also, not forgetting the sodium hyaluronate here (a derivative of hyaluronic acid), which penetrates deeper into the skin to boost skin hydration and elasticity. And finally, the gluconolactone, a polyhydroxy acid (PHA), is often referred to as next-generation AHA – although similar, it is much gentler and better for more sensitive skin types. It also helps increase skin cell turnover and improve the appearance of ageing skin.

This Phyto-A+ serum has been shown to reduce pore size, improves radiance, increases hydration, and reduces the count and appearance of wrinkles through these combined potent ingredients. In clinical trials, participants experienced a 42% improvement in wrinkle count, 37% improvement in wrinkle depth, 47% improvement in skin radiance, and hydration up by an improved 27%. Best of all, these results appeared after only one month of daily use (see their website). The serum is suitable for all ethnicities and skin types. It also has a pH level of 5.5, which is the ideal pH level for skin, and allows it to perform at its optimum. It is fragrance-free, so no scent conflicts with other layered moisturisers or makeup. It's a potent clear gel-like serum, where only a few drops are needed. Measured from the glass pipette, we applied about two or three drops onto cleansed skin, morning and evening. It felt refreshing and cool on the skin and was quick to absorb. It is a versatile serum that can be used by itself or, as mentioned above as we did, under moisturiser or makeup. It suited all our skin types and felt light and hydrating. It’s another of our #amazingfinds! Founder's Formula recommends for dry or mature skin; you can pair it with their Nourishing Facial Oils or with the Wild-Harvested Kakadu Plum Vitamin C Serum for sun-damaged and pigmented skin. We are looking forward to trying more from this brand and discovering more botanical wonders from down-under. To purchase the 30ml Founder's Formula Phyto-A+ Australian Native Tobacco Serum at $120.00AUD see here. AND to get a 10% discount please click here expiring 30 June 2022, Adding code AMAZING at check out, valid one per customer.