Regular readers of The Amazing blog will know how much we love to discover and introduce new and unusual plant-based ingredients. Today, we're featuring Founder's Formula, a brand whose mission is to unlock the potential of Australian botanicals. This type of skincare is a first for us, so we were excited to try their Phyto-A+ Australian Native Tobacco Serum with its award-winning and cutting-edge ingredients.
The Australian skincare Founder's Formula was launched in February 2021 by anthropologist Dr Annie Holden. She has spent 35 years of her professional life working in remote areas of Australia with indigenous peoples, and during this time, she developed an interest in Australian botanicals. There are 23,000 known species in Australia, but scientists have studied less than 1,000 of these to date. Also, 85% of Australia's plants can only to be found in Australia! Many of these plants have evolved to store vast quantities of phyto-compounds (protective chemicals with medicinal potential) needed to survive the harsh Australian climate. The ancient aborigines have revered these indigenous botanical ingredients for their healing and protective properties on the skin. Dr. Holden was inspired to incorporate this alchemy of medicinal plants into modern skincare to create products that are "the best possible with no compromises in ingredients, formula, concentrations or manufacture." Drawing on research from Australia's leading 5 Star Plant Sciences universities, Dr. Holden collaborated with formulation chemists to develop the Founder's Formula range. With the thirteen facial products now in the range, the brand formulates with four main missions in mind: Hydration, anti-inflammation, hyperpigmentation and pro-ageing. They aim to provide deep hydration, tackle skin inflammation at the source, reduce hyperpigmentation caused by age or sun exposure, and bring vitality back to the skin. In addition, Founder's Formula is certified Certclean and meets with Australian Certified Organic Standard (ACO), as they source ingredients from certified organic suppliers. They say that ingredients are certified organic, wild-harvested, and spray-free, and they are diligent in our sourcing and the provenance of our ingredients. All products are made in Australia without any toxins, animal products, or animal testing.
Founder's Formula Phyto-A+ Australian Native Tobacco Serum was the Gold Winner of the Global Clean and Green Beauty Awards 2021 "Best Vegan Skin Care Product" award. And with good reason! It's a serum that uses the key ingredients Australian native tobacco (nicotiana benthamiana) plant, aloe vera, sodium hyaluronate and gluconolactone. Let's start with the one that puts this serum head and shoulders above the rest… The Australian Native Tobacco, a relative of tobacco, activates the same pathways as retinoids that lead to the stimulation of collagen but is actually four times more effective. We also learned from scientists at the Queensland University of Technology that this Australian tobacco plant holds a gene that could be key to growing crops in space. This extraordinary nicotiana benthamiana has survived the harsh climate of the northern territory for over 750,000 years - all with no immune system! A trait that means contrarily it's very resilient, with fast-growing abilities, which, if transferred to other plants, would be beneficial in a sterile environment like space. It's also been widely used in the study of plant virology and has been the plant species of choice for some scientists in their quest to develop a vaccine for COVID-19. The other key ingredients are organic aloe vera leaf extract, full of vitamins A (beta-carotene), C and E, all of which are antioxidants. Aloe vera also has anti-inflammatory properties, lightens skin pigmentation, and has been shown to increase collagen production in the skin. Also, not forgetting the sodium hyaluronate here (a derivative of hyaluronic acid), which penetrates deeper into the skin to boost skin hydration and elasticity. And finally, the gluconolactone, a polyhydroxy acid (PHA), is often referred to as next-generation AHA – although similar, it is much gentler and better for more sensitive skin types. It also helps increase skin cell turnover and improve the appearance of ageing skin.
This Phyto-A+ serum has been shown to reduce pore size, improves radiance, increases hydration, and reduces the count and appearance of wrinkles through these combined potent ingredients. In clinical trials, participants experienced a 42% improvement in wrinkle count, 37% improvement in wrinkle depth, 47% improvement in skin radiance, and hydration up by an improved 27%. Best of all, these results appeared after only one month of daily use (see their website). The serum is suitable for all ethnicities and skin types. It also has a pH level of 5.5, which is the ideal pH level for skin, and allows it to perform at its optimum. It is fragrance-free, so no scent conflicts with other layered moisturisers or makeup. It's a potent clear gel-like serum, where only a few drops are needed. Measured from the glass pipette, we applied about two or three drops onto cleansed skin, morning and evening. It felt refreshing and cool on the skin and was quick to absorb. It is a versatile serum that can be used by itself or, as mentioned above as we did, under moisturiser or makeup. It suited all our skin types and felt light and hydrating. It’s another of our #amazingfinds! Founder's Formula recommends for dry or mature skin; you can pair it with their Nourishing Facial Oils or with the Wild-Harvested Kakadu Plum Vitamin C Serum for sun-damaged and pigmented skin. We are looking forward to trying more from this brand and discovering more botanical wonders from down-under. To purchase the 30ml Founder's Formula Phyto-A+ Australian Native Tobacco Serum at $120.00AUD see here. AND to get a 10% discount please click here expiring 30 June 2022, Adding code AMAZING at check out, valid one per customer.