Ethical beauty PR

Modern Botany : Natural Deodorant

As summer begins, so does our search for the perfect deodorant. And we’re happy to report that at The Amazing Blog, we’ve found the optimal match for our needs; Modern Botany's Natural Deodorant. What we love about this award-winning Irish brand Modern Botany, is that it’s inspired by the principles of botanical science, utilising the best natural product sourced from Ireland and all over the world.

In 2016, Modern Botany was developed and co-founded by John Murray CEO, and pharmacognosist Dr Simon Jackson in West Cork, Ireland. Dr Simon Jackson is the founder of several companies, including the award-winning Dr Jackson's Natural Skincare. Dr Jackson has a rich background, including 20 years of worldwide expeditions and research; fascinated by the study of ethnobotany (a cultural and regional study of people and their relationship with indigenous plants). He went on an expedition to Indonesia, where he decided to continue learning and returned to London to complete his PhD in pharmacognosy. In an interview with The Clean Beauty Edit, Dr Jackson said, "In setting up skincare brands like Modern Botany, I was able to use this as a vehicle to transfer this knowledge of the natural world, and the wealth of learning I had obtained through the years both academically and also first-hand from ethnic communities from around the world." Modern Botany started with the simple belief - it's time to do better by creating personal care products that are kind to our bodies and the planet. Sustainability and inclusivity are of paramount importance to the Modern Botany brand; Dr Jackson said, "Likewise, sustainability was always going to be a central element to the brand DNA in terms of ingredient sourcing, production, and packaging. Inclusivity is also very important to the brand as the universal flavour of our products were designed to keep the focus on skin and problem skin and not gender per see." Modern Botany focuses heavily on their ‘Power of Five’ - Flaxseed for giving, Borage for gratitude, Seaweed for loving, Calendula for nature, and Chamomile for sleep. They also believe that no more than five or six key ingredients should be used in any one formulation and that a good product should have multiple uses and be suitable for all skin types. Modern Botany’s products are made in Good Manufacturing Practice facilities, are all 100% natural and’ Cosmos Natural’ as a minimum benchmark only using botanical and mineral extracts. They were awarded 'The Best New Brand' at the 2021 CEW UK Beauty Awards. Furthermore, the Natural Deodorant won ‘Best Natural Deodorant- Spray’ at the 2022 Beauty Shortlist Wellbeing Awards.

The Modern Botany Natural Deodorant is a unisex natural spray-on 100ml deodorant made with powerful plant-based active ingredients. They also offer the option of a 25ml travel-size or a 500ml refill bottle for when you run out. As members of 1% For The Planet, Modern Botany donates 1% of its revenue to environmental causes. The deodorant is made from astringent and deodorising active ingredients, which naturally counteract underarm bacteria and prevent odour. We love that it can also be used as a multipurpose product such as a body mist or perfume. The blend of 11 essential oils leaves the underarms with a clean, fresh scent, a delicate and natural fragrance. The formula is clinically and dermatologically tested, suitable for all skin types and contains no parabens, petrochemicals, or aluminium salts. With more and more health issues being linked to cosmetic ingredients, it is vital for consumers to know exactly what their products are made of, which is why Modern Botany is very transparent with its ingredients. Here these include witch hazel, water, lavender, sandalwood, eucalyptus leaf, vetivert, coriander, lemon tea tree, clove leaf cedarwood, frankincense and chamomile.

Let’s look at the ingredients in more depth: Witch hazel is derived from bark and has a fresh woody scent and has traditionally been used as a natural astringent and an anti-inflammatory for centuries. Lavender, apart from its floral signature scent, has strong germ-fighting, antibacterial and relaxing properties. Sandalwood has a sweet woody scent and is traditionally used for skin disorders and as an antimicrobial. Eucalyptus has a camphoraceous aroma and is a natural antiseptic and antibacterial. Vetivert has slightly citrusy/soapy notes and has good antiseptic properties. Coriander has a lemon/nutty/spicy scent, it can be used as a skin detoxifier and is rich in powerful antioxidants like vitamin C. The lemon tea tree has a zesty scent and is a strong skin healer helping to eliminate microbes and fungi. The frankincense has an aromatic sweet, warm woody and soft balsamic scent and is often used for wound healing as it’s cytophylactic (protects the cells of the organism). Clove leaf has a spicy/woody/warm sweet scent used for skin-calming and is anti-bacterial. Chamomile has a herbal/ floral scent and is also a soothing, hypoallergenic and anti-inflammatory agent. And finally, with its sweet wood scent cedarwood, is good for skin-calming, particularly for those with rashes or eczema.

Many antiperspirants aim to block the body from sweating and releasing toxins. The natural way, however, is with this formula which allows the body to sweat and also helps to minimise perspiration. With its key ingredient of witch hazel, it closes the pores and tightens the underarm skin, promoting the healthy function of the sweat glands and reducing perspiration. it has a fresh and subtle scent and makes a superb effective deodorant for our morning routine. Plus, because we like the fragrance, it’s another quick spritz to freshen up at midday and in the evening. It’s another one of our #amazingfinds and one we heartily recommend. To purchase the 100ml Modern Botany Natural Deodorant for £22, see here, or for the 500ml refill at £84 here. NB, apologies, we’ve just seen that due to its popularity - it seems to have sold out! So, If you would like to try the travel size at 25ml at £15 see here, where it’s currently in stock.

BattleGreen: Lemon & Rose Natural Deodorant Balm

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Do you use a natural deodorant that is 100% recyclable, sustainable and also gives back? No? Well, read on… This is where we couldn't wait to try the Beauty Shortlist Eco Lifestyle award-winning brand Battle Green, who have impressed us at The Amazing Blogwith both their eco-credentials and the quality of their products. Let's be honest, we all need to use a daily deodorant, especially with summer fast approaching (did we hear somewhere that this will be the hottest summer on record?!) And this Lemon & Rose Natural Deodorant Balm smells divine and didn’t let us down…

Battle Green was founded in 2018, near the edge of the picturesque Welsh mountains of Snowdonia by Lucy and her partner. They created this brand in response to the negative environmental impact that we, humans, have on our planet, oceans, biodiversity and the landscape. For these founders, it became critical to provide environmentally friendly products to give people an alternative to single-use packaging. That's why every Battle Green product is plastic-free, compostable, recyclable and often recycled. We also found it interesting to learn on their Instagram page that they use paper tape made with potato-based glue, and water-based ink for their packaging. Indeed, Battle Green are well ahead of the sustainability curve with all their zero-waste products, and that's what we loved about this brand. Their ethos is focused on sourcing local ingredients and products wherever possible and environmental well-being and animal welfare. These artisan products are sustainably made, have minimal packaging, and are certified PETA, vegan and cruelty-free. Battle Green are members of Surfers Against Sewage 250 Club and monthly donates to help the association's initiatives such as organising beach clean-ups. The brand is also a partner of One Tree Planted and commits to planting a tree for every Zero Waste Starter Kit sold. And Battle Green also donates £1 from every Reusable Cotton Gift Wrap to Freshfields, a non-profit charity that cares for abandoned, abused or unwanted animals. They already offer a wide range of products as diverse as reusable menstrual pads, soaps, lip balms and reusable zero-waste household goods. We also read that they'll be getting more involved with developing some upcycled reusable products with a local charity – and we can't wait to hear more.

The Lemon & Rose Natural Deodorant Balm comes in a 50g cardboard tube, making the product plastic-free and biodegradable. The deodorant is also vegan-friendly, cruelty-free and does not contain harmful ingredients, such as aluminium, parabens, synthetic colours or fragrances. As it is a deodorant, this natural balm won't prevent sweating but will absorb moisture and will stop any bacteria that cause unpleasant odours. The key ingredients here are sodium bicarbonate, arrowroot and organic shea butter.  The sodium bicarbonate has absorbent, antifungal and anti-odour properties. Whereas arrowroot powder, a starch, absorbs the moisture and oils that get trapped on the skin. The shea butter is here for its hydrating, anti-inflammatory, antioxidant, antibacterial and antifungal properties. Other ingredients include the hydrogenated soybean oil, which acts as a skin-conditioning agent; coconut and lemongrass are here to help to fight against bacteria and detoxify the skin thanks again to their antifungal, antiviral, and antibacterial propertiest Then there’s the citronellol, an organic compound extracted from the rose geranium oil, which gives it a fresh and slightly zesty scent that mingles with the lemongrass oil to give this its soft floral/lemony fragrance. Apart from the citronellol, rose geranium also has geraniol with the added bonus of being antifungal. All these transparent and natural ingredients go to make up this gentle Battle Green Lemon & Rose Natural Deodorant, which is a naturally-scented deodorant that helps absorbs moisture. It was duly put through its paces with pilates, workouts and brisk walks. We stayed fragrant, and thankfully there was no evidence of any nasty niffs. This will definitely be one of our 'empties' and another of our #amazingfinds for the week. There are also four other scents to try: Lime & Vanilla, Grapefruit & Mint, Orange & Patchouli and Lavender & Tea Tree. It's easy to use; just push up at the base of the cardboard tube and apply the balm to your underarms. You can purchase the 50g Lemon and Rose Natural Deodorant for £6.45 here.