AiiA Care: Body Care Serum

With summer not far away (we all live in hope!), there’s a great need to prepare, hydrate and protect our soon to be exposed arms and legs. Which is why we’re featuring this very skin-caring and environmentally friendly brand AiiA Care and their regenerating Body Care Serum, today on The Amazing Blog.

AiiA Care was conceived on the Danish isle of Funen, thanks to Trine Øveraas, a journalist back then, and her two associates: A medical pharmacist and a chemical engineer. Both men were developing a new concept in natural skincare based on skin science, with the creation of two initial water-based serums. Trine Øveraas was ask to promote these two innovative and high-end serums on their behalf. However, she went on one step further, loving the serums’ benefits, she went on to partner with them and create the AiiA Care brand. If you wondering what the word ‘AiiA’ means, there is no meaning, it is simply the arrangement of the letters - as symbols of balance, plus the brand wanted to pay a small homage to Mother Earth ‘Gaia’. Trine explained about the brand, “Our vision with AiiA's products is to support the skin's own natural process, by contributing moisture and certified, natural ingredients for the care and protection of the outer layer of skin.” Today, AiiA Care has six serums, all natural, water-based and allergy-friendly. The brand is committed to reducing the use of packaging, where Trine went on to say, “That's why we do not have double wrappers such as cardboard boxes or cellophane. In addition, we work with what are called air pumps. This means that all serum is pumped out of the bottle, so you as a consumer get all the product as it completely empty’s and leaves the bottle ready to be recycled.” They use PP-plastic (polypropylene), which can be recycled up to 35 times and avoid the use of preservatives thanks to its air-pump system. AiiA Care has already obtained three certifications: The Nordic Swan Label, the official Nordic Ecolabel , to ensure the sustainability of the skincare, the Ecocert COSMOS to prove the natural provenance of the ingredients, and is AllergyCertified which assures that the products are hypoallergenic. Finally, we have to congratulate AiiA for their four award wins at the Scandinavian Global Makeup Awards in 2020 which includes the Body Care Serum which we are reviewing below. The AiiA Care’s ethos is to keep it simple, clean and natural to help the skin healing itself, as they believe that healthy skin is beautiful skin.

This Body Care Serum is full of active ingredients which strengthen the skin’s protective barrier against external pollutants. One of the key ingredients is crambe abyssinica seed oil, a natural oil extracted from the mustard plant and unlike other plant oils, it has a high percentage of C22 fatty acids, which provides antioxidants. The serum also contains theobroma cacao seed butter, extracted from cocoa beans, it’s a rich source of antioxidant polyphenols with emollient properties. You can also find sunflower seed oil which conditions and moisturises thanks to the linoleic acid and vitamin E.; and arginine an amino acid used to protect and hydrate the skin. The combination of all these ingredients balances and reinforce the skin’s immune system. The serum is suitable for all skin type, including sensitive ones. As an all-in-one serum/lotion it can be used night and day. This water-based serum is a butter-coloured lotion with a soft and unintrusive natural fragrance. We found it had a lightweight and non-greasy texture, and absorbed quickly, leaving the skin feeling nourished, silky and conditioned – and most importantly, summer ready!  You can purchase the 200ml AiiA Care Body Care Serum here, for 395,00kr, approximately £46.18. 

Karmameju - HERO Age-Defence pH Solution 02

With the current cold weather, our skin at The Amazing Blog feels like it is continuously bombarded by external aggressors, plus with our regular use of disinfecting products and hand sanitisers doesn’t help! Bearing this in mind, we’ve been delving into highly active skincare to help protect our skin. This week, we had the opportunity to test out and learn about a rather unconventional product called HERO pH Solution 02 from Karmameju.

The Danish brand Karmameju is all about natural beauty, health and a positive attitude all of which means a great deal to its founder, Mette Skjærbæk. It is a brand based on results, quality, transparency - which we really appreciate - and respect for the human body, with a call for self-care. Her ten years spent in the fashion and beauty industries as a model, and ‘Bachelor of Science in natural health’ completed in New York, all inspired her to create her own skincare line in 1999. This is a brand based on natural ingredients but also provides tangible results, which she couldn’t find with other brands that she tried. A little over 20 years later, Karmameju carries a whole line of face, body, sun care, hair, fragrances and home spa accessories. For Mette, it’s key that her skincare products must act as ‘skin food’, nourishing skin with organic and highly active ingredients that can also be easily absorbed by the dermis. We’ve noticed that the brand is very candid about their ingredients and actives used, as well as their research process, which is quite refreshing! Karmameju uses natural plant extracts which act as efficient bio-actives combined with clinically proven high-performance dermatology approved ingredients. Thanks to smaller batches produced, the presence of preservatives, emulsifiers, and surfactants – which are still needed to stabilise a formula and help it perform – are greatly minimised. To ensure that the clients will have significatively visible effects using her products, they’re all tested in-vitro in their laboratories in Italy to measure effects like the moisture levels or collagen boosts are reached.

The HERO pH Solution 02  is a clear, serum-like liquid and a unique skincare product which they describe as, “an essential protective barrier and ‘a knight in shining armour’ for the skin’s immune system.” We’d define it as something of an ‘innovation in a bottle’! Acting as a ‘pH stabiliser’, it is an all-round product that can be used on the face, the body, or even the scalp. Most commonly it’s used as a serum, replacing the first step of a skincare routine after cleansing or showering; or for skin-boosts throughout the day. So how does it work? As its name suggests, the very few but powerful natural and dermatology actives work together to help your skin to achieve the perfect pH so that it not too alkaline (i.e. tending towards the maximal pH of 14), which leads to overly dry skin. Or acid (leaning towards the minimal pH of 0), which can activate uncontrolled sebum production and acne. Balanced skin thrives with a pH value of approximately 5, meaning that the skin pH is slightly acidic. Having the correct balance here not only keeps external bacteria, fungal infections, and free radicals (like pollution) at bay, but it also retains the necessary moisture, natural oils, bacterial flora, and enzymes. This ensures a healthy cell renewal process and overall wellbeing for the skin. Ingredients in HERO are: Aqua/water/eau, glycerin (vegetable), pentylene glycol (natural source), pectin, hydroxyacetophenone (found in Norwegian spruce trees) and citric acid. The glycerin will improve smoothness and suppleness and will swiftly increase hydration. Pentylene glycol is moisture-binding and antimicrobial. Pectin fights against changes to the skin structure associated with ageing.  The hydroxyacetophenone is a skin conditioning ingredient with a specific phenolic antioxidant capable of neutralising several different types of free radicals. Finally, the citric acid works by exfoliating the upper layer of dead skin cells to help clean pores, even skin tone.

Although we may not realise it, every day we inflict micro-aggressions to our hands, face, scalps, and body because simple things like washing up or taking a long hot shower can disrupt the acid balance. And that’s without mentioning the chlorine in the swimming pools, shampoos, face cleansers, or detergents! HERO used daily will ensure a rebalancing and stabilising action, where the pH instantly restores its natural protection. Suitable for all skin types, it is recommended for dry and sensitive skins prone to disorders like eczema, dermatitis, or rosacea to help treat redness and irritation. This clear and unscented formula is easy to use. Simply pump a few drops on a towel-dried scalp after washing, or a dry face, hands and body after cleansing, a long shower or washing up; gently massage into the area and leave it to absorb. We particularly liked using it for hands (drying from hand sanitiser) and on the face prior to applying our moisturiser or makeup. To purchase the HERO pH SOLUTION 02, see here bottle retails at €27.