With summer not far away (we all live in hope!), there’s a great need to prepare, hydrate and protect our soon to be exposed arms and legs. Which is why we’re featuring this very skin-caring and environmentally friendly brand AiiA Care and their regenerating Body Care Serum, today on The Amazing Blog.
AiiA Care was conceived on the Danish isle of Funen, thanks to Trine Øveraas, a journalist back then, and her two associates: A medical pharmacist and a chemical engineer. Both men were developing a new concept in natural skincare based on skin science, with the creation of two initial water-based serums. Trine Øveraas was ask to promote these two innovative and high-end serums on their behalf. However, she went on one step further, loving the serums’ benefits, she went on to partner with them and create the AiiA Care brand. If you wondering what the word ‘AiiA’ means, there is no meaning, it is simply the arrangement of the letters - as symbols of balance, plus the brand wanted to pay a small homage to Mother Earth ‘Gaia’. Trine explained about the brand, “Our vision with AiiA's products is to support the skin's own natural process, by contributing moisture and certified, natural ingredients for the care and protection of the outer layer of skin.” Today, AiiA Care has six serums, all natural, water-based and allergy-friendly. The brand is committed to reducing the use of packaging, where Trine went on to say, “That's why we do not have double wrappers such as cardboard boxes or cellophane. In addition, we work with what are called air pumps. This means that all serum is pumped out of the bottle, so you as a consumer get all the product as it completely empty’s and leaves the bottle ready to be recycled.” They use PP-plastic (polypropylene), which can be recycled up to 35 times and avoid the use of preservatives thanks to its air-pump system. AiiA Care has already obtained three certifications: The Nordic Swan Label, the official Nordic Ecolabel , to ensure the sustainability of the skincare, the Ecocert COSMOS to prove the natural provenance of the ingredients, and is AllergyCertified which assures that the products are hypoallergenic. Finally, we have to congratulate AiiA for their four award wins at the Scandinavian Global Makeup Awards in 2020 which includes the Body Care Serum which we are reviewing below. The AiiA Care’s ethos is to keep it simple, clean and natural to help the skin healing itself, as they believe that healthy skin is beautiful skin.
This Body Care Serum is full of active ingredients which strengthen the skin’s protective barrier against external pollutants. One of the key ingredients is crambe abyssinica seed oil, a natural oil extracted from the mustard plant and unlike other plant oils, it has a high percentage of C22 fatty acids, which provides antioxidants. The serum also contains theobroma cacao seed butter, extracted from cocoa beans, it’s a rich source of antioxidant polyphenols with emollient properties. You can also find sunflower seed oil which conditions and moisturises thanks to the linoleic acid and vitamin E.; and arginine an amino acid used to protect and hydrate the skin. The combination of all these ingredients balances and reinforce the skin’s immune system. The serum is suitable for all skin type, including sensitive ones. As an all-in-one serum/lotion it can be used night and day. This water-based serum is a butter-coloured lotion with a soft and unintrusive natural fragrance. We found it had a lightweight and non-greasy texture, and absorbed quickly, leaving the skin feeling nourished, silky and conditioned – and most importantly, summer ready! You can purchase the 200ml AiiA Care Body Care Serum here, for 395,00kr, approximately £46.18.