IDUN Minerals: 2-in1 Pressed Powder & Foundation

Mineral makeup is a hot favourite at The Amazing Blog not only for being waterless and bacteria-free but also for its pure mineral content. Today we are featuring a 2-in-1 Pressed Powder & Foundation, from the established Swedish mineral makeup brand IDUN Minerals.

IDUN Minerals is a Swedish beauty brand founded by Göran Agard. The brand was launched in 2011 with a purposeful mission to bring ‘simply, pure and clean’ products into daily makeup routines. They also cite themselves as an industry role model within the beauty sector, offering high-quality, vegan, cruelty-free, and environmental-friendly cosmetics.  Their makeup, haircare and skincare products are based on a few highly purified minerals which are deemed beneficial to skin; all of which are suitable for sensitive skin or for those with skin issues such as acne and rosacea. IDUN Minerals’ products are sold exclusively at pharmacies, meaning that its products meet the international pharmacies’ high safety and quality standards. Committing to sustainability, IDUN Minerals has created their products using recyclable packaging, no microplastics or per and poly-fluoroalkyl substances (PFAS), these are made only with sustainable content. These are then transported globally by using a low-pollution shipping method. What we thought was interesting, is that the IDUN Minerals mineral powder foundation is the only cosmetic product on the market to be recommended by the Swedish Asthma and Allergy Association.

We had the opportunity to try out the award-winning 2-in-1 Pressed Powder & Foundation, which can be used as both a foundation and setting powder.  It is currently available in three different shades Sarek (light), Skärgård (light to medium) and Österlen (medium), and if you’re unsure of what will suit you, see their skin tone guide here. What makes this Pressed Powder Foundation unique is the clever design, where the application pad is stored under the pressed powder, opening and retracting from the compact with the lid’s automatic movement. This is a double-sided application pad (with smooth or porous), so depending on the desired effect wanted, the smooth side can be used for setting powder to remove shine; or the porous side for apply the powder as a foundation allowing for light to medium buildable coverage. Suitable for all skin types, it doesn’t contain talc, oil, silicone, perfume, bismuth or preservatives (such as parabens) or any substances that might cause irritation or an allergic reaction. Here there is a high concentration of minerals, antioxidants, and other beneficial ingredients. For example, the silica in the formula builds up the skin’s strength and elasticity and stimulates cellular regeneration. The mica gives the skin a smoothing, radiant effect and protects against damage caused by free radicals. And the natural oils such as passion fruit oil and sunflower seed oil, makes the powder feel light and smooth on the skin, and prevents it from clogging the pores. What we like, is that it keeps skin looking silky smooth and matte. This Pressed Powder Foundation is a recent winner in the 2020 Scandinavian Global Makeup Awards: Gold for Best Foundation and Silver for Best Design & Packaging; and we can see why, with its excellent light texture and coverage and innovative compact design. We think this Pressed Powder & Foundation is Ideal to keep in a handbag for quick touch-ups throughout the day; and unlike some other pressed mineral foundations that we’ve tried, this won’t leave you looking overdone or cakey. If you’re looking for a foundation that will allow your skin to breathe and one that offers you even and natural coverage, then look no further! You can purchase the 2-in-1 Pressed Powder & Foundation in 7.7g here for €27.

Amai Hana: Silky Skin Serum G1 Bio and Mousse Lift H2 Bio Day Cream

Today at The Amazing Blog,  we’re featuring another award-winning natural skincare brand that has caught our eye. However, this time its with biocosmetic phytotherapy formulas. We’d like to introduce Amai Hana with their Silky Skin Serum G1 Bio and Mousse Lift H2 Bio day cream.

Amai Hana is based in Barcelona and produces 100% natural formulas using aromatherapy and phytotherapy principles. They practice biocosmetic phytotherapy which is a science-based medical practice, with traditional medical herbalism; these use vegetal origin products to help prevent, heal and cure. The brand was launched in 2019 by Susanna Asensio, who has a master's degree in phytotherapy and a degree in chemical sciences, specialising in the formulation and synthesis of organic and pharmaceutical compounds. Amai Hana's philosophy is to promote vegetarianism values, responsibility, sustainability, conscious consumption, respect for oneself, the animal world and the environment - quite a list! Each product is handmade with 100% natural plant actives, cruelty-free and offered at affordable prices. Their products range from serums, balms, massage oils, creams and soaps. They are packaged in pharmaceutical-grade containers and are presented in natural eco-cotton bags.

We were given two product to try from Amai Hana: The Silky Skin Serum G1 Bio  and the Mousse Lift H2 Bio Day Cream. Let’s start with the Silky Skin Serum GI Bio, Amai Hana's best-selling hero product, and a recent Bronze winner at the 2020 Scandinavian Global Makeup Awards. Its recommended for the face, neck and décolletage as an anti-wrinkle, regenerating and firming treatment. The main ingredient here is centella asiatica extract (see photo above) which stimulates collagen production and has madecassoside an active compound potent with antioxidant and a rich source of amino acids. The lavender, rosewood and geranium essential oils work as anti-inflammatory agents to moisturise and regenerate dry, damaged, and inflamed skin. These oils inspire feelings of relaxation, calm and well-being - effectively reducing stress and anxiety. We found it to be an excellent serum for daily use and when applied, we found that a little goes a long way. They recommend using on clean dry skin both morning and night. Amai Hana tells us that with use, softer and more hydrated skin will be evident in 7-19 days. This Silky Skin Serum left our skin feeling smooth, firm, and rejuvenated; and when we inhaled its soothing botanical scent, it had the added benefit of making us feel less stressed! 

Next, we used the Mousse Lift H2 Bio Day Cream, this provides rich nutrition and was recently a Gold winner (in the awards as mentioned above). This Day Cream works as a gentle astringent and antioxidant acting to close large pores and tightens the skin, making it firmer and brighter. The other big plus here, is that it also claims to reduce dark circles around the eye area. The key ingredient is  witch hazel hydrolate for its tightening and lifting effect. Whereas the macadamia oil here regenerates and softens the skin. It also has the essential oils geranium, frankincense, and rosewood; the combination of which, promote cell regeneration, regulates sebum and stimulate the skin’s collagen natural production. The formula is so gentle, that they recommend using this Day Cream to treat acne, rosacea or couperose. Simply use alone or combine it with the Silky Skin Serum to complete your beauty ritual. As we have dry skin, we used these together as they offered extra nourishment, plus firmed and lifted the skin (we notice this around the neck area). To purchase Silky Skin Serum G1 Bio in 30ml for €23.99, see here, or to buy the Mousse Lift H2 Bio Day Cream in 60ml for €27.99, see here.