Oodee: Aurora Perfecting Serum

After a small autumn break from The Amazing Blog, we’re back with more of our #amazingfinds for you to enjoy.

Let’s talk about sudden skin flare-ups that sometimes happen to us all; we’ll predict with this colder weather that we’re probably not the only ones experiencing irritated, blotchy and dry skin. So what to do? Step forward Oodee, a newly launched skincare that we discovered earlier this year at The CEW brand showcase. What excited us about Oodee is that it’s the first and only beauty brand to actively remove all known food and fragrance allergens from its products. We’re reviewing Oodee’s Aurora Perfecting Serum which, with its Allergen Neutral™ formula, excludes 14 major food allergens, 26 fragrance allergens and all known skin irritants. It offered the perfect solution to our sometimes moody skin, which is why we want to flag it up today.

Oodee was born out of the frustrations of two women, Karen Harwood and Victoria Tydeman. Karen is no stranger to the world of skincare and beauty, having worked for some of the most inspiring beauty companies, including L'Oréal and The Body Shop. Despite this, she struggled with painful and stressful flare-ups for over a decade, trying everything to soothe her skin but to no avail. Frustrated with skincare, she made a shift to the food industry. The free-form movement was trending during this time, demanding allergen awareness in food. It made Karen wonder if the allergens found in skincare products, but were absent in food, were the cause for her flare-ups. Victoria, the founder of Japanese wonder-cream Steam Cream, took notice. It wasn't long until the pair, and a team of highly skilled skincare experts set off to create the world’s first Allergen Neutral™ skincare solution that eliminated food and fragrance allergens. Oodee was founded in 2018, and Karen’s skin issues were finally laid to rest. "Being the researcher I am, it was clear to me that Oodee's Allergen Neutral™ skin care could help many others beyond myself. I discovered that 58% of people have experienced a skin flare-up, and 90% don't know why. It turns out that there are millions of people like me," commented Karen. A revolutionary skincare brand aiming to make Allergen Neutral™ the new gold standard, Oodee is the first and only brand to actively eliminate all known food and fragrance allergens from its products while proudly incorporating innovative science, plant power, formula first and being sustainably minded too. To quote Karen, “If you wouldn’t eat something you’re intolerant or allergic to, why would you put it on your skin?”

Through fermentation and gemmotherapy (a comprehensive energetic cell therapy), Oodee’s radical green chemistry distils the essence of its ingredients to obtain superior benefits, resulting in exceptional, scientifically proven results. Oodee employs powerful superfoods, like collagen-boosting prickly pear and calming Atlantic kelp, to get the finest natural, innovative and nutrient-rich ingredients nature has to offer. With a strong belief in quality over quantity, Oodee’s products simply contain potent Allergen Neutral™ formulas are boosted with DermaRDE+™, a one-of-a-kind multivitamin blend comprising 22 vital nutrients, superfoods and botanical actives for healthy, happy skin. Among the 22 essential nutrients, you can find niacinamide, hyaluronic acid, amino acids, pre and postbiotics, enzymes, iron, calcium, potassium, magnesium, zinc, selenium, essential fatty acids, omega 6, omega 9, antioxidants, as well as vitamins A, B1, B2, B3, B5, C, E and H. As if it couldn’t get any better, Oodee’s products are cruelty-free, vegan, and manufactured using green chemistry methods, with recyclable packaging and even upcycled ingredients where possible.

Oodee’s Aurora Perfecting Serum is radiance in a bottle, to say the least. This ultra-light serum is rich in antioxidants and anti-inflammatories to help boost the skin’s natural ceramides for a desirably smooth, firm and dewy finish completed with a beautiful afterglow. Much like Oodee’s other products, the brand’s Aurora Perfecting Serum contains its unique Allergen Neutral™ formula, which excludes 14 food and 26 fragrance allergens, along with 22 vital nutrients packed in its one and only DermaRDE+™ multivitamin powershot blend. The beneficial ingredients don't end there; the serum also consists of shiso sprouts, shizandra berries (both pictured above), black cumin, Irish moss and arginine. Sustainably grown shiso sprouts boost radiance through potent antioxidants, and essential fatty acids that slow ageing and reduce oxidative stress. The advantages of shizandra berries and black cumin don't fall far behind. Shizandra berries carry calming properties that reduce redness and imperfections plus improve the skin’s radiance banishing breakouts. At the same time, black cumin's abundance in essential fatty acids and ceramides nourishes and restores the skin’s natural barrier function. Furthermore, Irish moss is a super alga loaded with mineral salts, amino acids and vitamins, visibly improving the skin's appearance, protecting against external aggressors and reducing ageing and inflammation. Last but not least, arginine, a potent amino acid, increases the skin’s visible hydration levels, protects against damaging free radicals and helps support collagen production while balancing PH.

To experience the benefits, massage 2-3 pumps of the serum onto a cleansed face and neck during morning and night. The brand recommends pairing it with Oodee’s 3-Step Phenomenal Skin Edit for optimal results. First, start with Oodee’s Halo Purifying Foaming Cleanser, a silky-soft non-drying cleanser starring rice protein and Prickly Pear to purify and hydrate the skin, followed by the Aurora Perfecting Serum, and end with Oodee’s Nova Illuminating Moisturiser, a potent, supercharged mix of Vitamin C and biodynamic buckwheat sprouts to protect, plump and boost luminosity.

Back to the Aurora Perfecting Serum, the texture is slightly viscous and cloudy, with a very delicate prickly pear scent. What we love about this Aurora Perfecting Serum, is its two-in-one ability to reduce painful skin flare-ups with its anti-inflammatory properties, while simultaneously sustaining the skin through its highly restorative DermaRDE+™ multivitamin complex paired with the Allergen Neutral™ formula. Based on the research conducted by Oodee, stats say that 58% of respondents have experienced skin irritation or flare-up while using a beauty product, and 93% of respondents stated that they felt more beauty products should consider people's allergies. Oodee listens to its consumer’s concerns, catering to this 93% in addressing skin irritation.

We found it very nourishing and yet weightless. It’s also quick to absorb, instantly soothing, and restores the skin’s hydration with its hyaluronic acid and special botanical actives; quickly added, this natural and adaptable serum is suitable for all skin types, not just sensitive ones. We think it’s a winter must-have. See here to purchase a 50ml bottle of Oodee’s Aurora Perfecting Serum at £65.00.

WOTNOT Naturals : Certified Organic Gradual Tan Lotion & Tan Water Mist

With autumn hot on our heels, the big question is, how do we top up our holiday sunkissed-glow? Here at The Amazing Blog, it’s a bit of a conundrum. However, worry not; WOTNOT Naturals' Certified Organic Gradual Tan Lotion and Certified Organic Tan Water Mist will help to enhance your skin’s natural glow while also providing a further streak-free self-tan - all with the utmost nourishment and hydration. Both products are our recent discoveries and winners of The Beauty Shortlist Awards in 2022.

Believe it or not, it WOTNOT Naturals all started with nappies. Irish mum Sinead Roberts received environmentally-friendly nappies as a gift from a friend; it blew her mind. She never knew such things existed. There were little to no environmentally-friendly nappies when Sinead lived in Australia – that's when she knew she needed to create them. In 2004, she and business partner Sioned Guard introduced the world's first environmentally-friendly disposable MOLTEX Nappy to Australia. Fast forward a couple of years, the nappies were a hit with a loyal community around Byron Bay and beyond asking for more products, including complementary all-natural baby, beauty and sun care products. As mothers, Sinead and Sioned wanted to create a caring, conscious brand that tends to their families and the environment through producing eco-friendly beauty, baby and suncare products enjoyed by mothers, babies and the planet. Sometimes, these products don't exist yet, so they work with the community to create unique products that fulfil each customer's wants and needs. "Our mission has always been to help improve the wellbeing of people and our planet," Sinead and Sioned went on to say, "Today, we do this by co-creating innovative (sometimes world first!) natural and organic skincare that matches conventional brands on performance but ditch the toxins! We do this with courage, commitment, collaboration and respect." All products are made with effective, natural, gentle, non-toxic and organic alternatives to conventional ingredients, where performance is never compromised, and conventional alternatives are consistently outperformed. Each product is always designed to be used on the most sensitive of skins; it’s even endorsed by the Eczema Association. Equally important is their passion for giving back to nature through sustainability. All its sun, tanning and baby skincare packaging is sustainably made with recycled materials and is recyclable. They work with Carbon Neutral Australia to measure, reduce and offset greenhouse gas emissions while planting trees in deforested areas annually. It's not just the environment that WOTNOT gives back to; they support Women's Community Shelters and Bear Cottage, a children's hospice.

WOTNOT Naturals also creates a highly personal customer experience like no other. First, customers submit product ideas, followed by company research, creation, testing and lastly, production of the once non-existent product of your dreams. Once a trial product is created, customers volunteer to test it, allowing for reformulation to achieve the best product based on your feedback. If you'd like to be one of these customer volunteers, also known as co-creators, or if you have a brimming product idea, click here. WOTNOT is always ready to make your product dreams come alive.

"On Your Marks, Get Set, Glow!" WOTNOT Naturals say about their Certified Organic Gradual Tan Lotion. And rightfully so, it's a velvety soft moisturiser packed with skin-nourishing organic ingredients that hydrate the skin while gradually building and effortlessly extending a tan for the ultimate year-round glow. The lotion contains skin-perfecting actives like the Australian kakadu plum, camellia oil and aloe vera, to name a few. On top of that, it's vegan, cruelty-free, toxin-free – suitable for sensitive skin and pregnancy – and free from streaks, fake tan odours, and transfers. After using the lotion, expect silky smooth skin with a tan that will fade naturally and evenly.

Made with 99.65% natural ingredients, including 21.9% certified organic, that can be found. These include aloe vera, which softens, moisturises and soothes the skin for an even, glowing tan; coconut oil, which moisturises and reduces inflammation; sunflower oil, which offers sun protection with its rich antioxidant content, and olive oil, which is abundant in moisture and antioxidants. You may be wondering what the actual ‘tanning’ ingredient is here; it’s dihydroxyacetone (AKA as DHA), that’s often derived from plant sources such as sugar beets and sugar cane, and by the fermentation of glycerin. It works by reacting with the dead skin cells on the surface of the skin where it darkens the skin and gives it a temporarily tanned-looking glow.

Meanwhile, other organic components like shea butter, linseed oil, and green tea extract keep the skin soothed, nourished and hydrated, reducing signs of ageing – especially with shea butter and linseed oil's high fatty acid content and green tea's high antioxidant content. Two essential ingredients besides aloe vera comprise certified organic Australian kakadu plum and camellia oil. Both supply nutrients and antioxidants to slow ageing; kakadu plum extract’s rich vitamin C content is responsible for that natural glow, while camellia oil is high in proteins and fatty acids, like oleic acid, which reduces inflammation and helps the skin hold moisture. If you're wondering what gives the lotion a silky finish, it's cetearyl and sorbitan olivates (vegetable emulsifiers), non-ionic emulsifiers that allow rapid absorption.

This has to be one of the best gradual tan lotions we’ve tried. They recommend using it overnight, but we prefer to use it in the morning. WOTNOT Naturals recommends leaving it for 6-8 hours at night to develop and promises it won't stain sheets or clothing. Having worked hard to acquire our ‘real tan’, this lotion works wonders to help prolong a natural sun-kissed glow, and we used it several times a week to achieve the right shade. Best of all, we found that it didn’t dry out the skin as the formula is super-hydrating, and to top it off, it’s fragrance-free. It’s truly one of our #amazingfinds and one we want to buy more of!

Enough about the Gradual Tan Lotion, WOTNOT's Certified Organic Tan Water Mist is a competitor to match. A gentle, non-toxic mist that also provides a gradual and buildable tan, it's carefully formulated with a 3-in-1 formula that ‘tones, tans and hydrates’ while containing nine organic actives to nourish the skin. Like the Gradual Tan Lotion, the Tan Water Mist contains Australian botanical aromatherapy; it fades evenly and naturally, contains zero to no toxins, and is vegan and cruelty-free. They give the promise of salon-quality results that will outperform conventional tans with the lack of streaks, fake tan odours and non-transfer onto clothing.

Similarly, the Tan Water Mist contains kakadu plum, aloe vera, camellia seed oil, and green tea extract. Plus, the dihydroxyacetone which activates the colour. Some newcomers include marshmallow root extract, an anti-inflammatory oil, rose otto flower oil, an uplifting, rejuvenating and energising oil for toned skin, and orange peel oil, an oil with astringent effects that tightens pores and regulates sebum levels while protecting the skin from environmental damage through the oil's high limonene content. Lime oil can also be found, alleviating excess oil and improving the appearance of dark spots. Furthermore, geranium flower oil's high antioxidants and anti-inflammatories boost skin health for a natural glow.

Most importantly, two key ingredients are ylang-ylang and patchouli. Ylang ylang is best known for balancing oil production to create the right amount of moisture in the skin, which is not dry or oily. At the same time, ylang ylang soothes inflammation and irritation. In contrast, patchouli is revered for its ability to regenerate skin cells through its active ingredients and anti-bacterial properties, reducing wrinkles, scars and signs of ageing.

It has a gentle natural, refreshing fragrance from the ylang-ylang and patchouli. Again we used this Tan Water Mist twice a week, but this time at night, spraying it onto a bamboo pad, dabbing directly and evenly onto the face, neck and décolletage, then waking up to a fresh and flawless glow. Top tip, remember to spray, dab and pat as you go, and wash hands afterwards. We found it gave our skin a buildable and almost instant subtle glow. We love how it’s free of orange tinges, streaks or patchiness – mimicking only a natural tan. It’s so easy to incorporate into a skincare routine, and WOTNOT Naturals say that If used in the morning, it can be followed by regular skincare or makeup without affecting the efficiency of the Tan Water. A win-win!

We highly recommend both these two certified organic self-tanning products, even if you haven’t been lucky enough to catch the summer sun, they’ll certainly give your skin a radiant boost for autumn. To purchase a 130ml tube of WOTNOT Naturals' Gradual Tanning Lotion here at £12.60, and a 100ml bottle of WOTNOT Naturals' Tan Water mist at £17.26 here.

MotherSage™ : CBD Body Butter

If like us, you’re off and away to catch the last of the summer sun, then the one body care multitasker we’d recommend packing in your hand luggage is a balm. Today at The Amazing Blog, we’d like to introduce this award-winning CBD Body Butter from MotherSage™. But it’s not just ANY body balm; it has one of our favourite ingredients CBD, which when paired with other vitamins and oils, nourishes, repairs, and calms irritated or inflamed skin.

Farard Darver, launched Healthcare International Research (HIR) in 2021, specialising in cosmetic and herbal cannabinoid products, it is the umbrella company for CBD brands such as MotherSage™ and Hempe®. After a successful army career, Farard focused on making his passion a reality in the well-being and CBD sector. “Seeing first-hand the extent that CBD was helping people around me with a range of issues, I knew I had to investigate further and my investigations led me to the Czech Republic”. In an interview in The Daily Echo, Farard also went on to say, “I am creating the conditions for HIR to become the authoritative voice on the use of CBD in cosmetic and lifestyle applications, demonstrated by our credentials that show we are driven by science and regulatory compliance, resulting in products that are truly lifestyle changing.” All of HIR’s products are backed by 65 years of research from scientists in the Czech Republic, and this multi-award-winning brand ensures that their products have full traceability, as well as are effective. With the environment in mind, HIR has created its two CBD brands, where they are committed to reducing the carbon footprint by using raw materials for their packaging and following sustainability guidelines. Based in Lymington, Dorset, they are proud supporters of Litter Free Dorset and are also partner members of the British Beauty Council.

MotherSage™ offers a range of natural cosmetic skincare products that contain cannabidiol (CBD); these include balms, body butter and bath salts. We love how nourishing this CBD Body Balm is, but don’t just take our word for it; it was recently a winner in the 2022 Pure Beauty Global Awards. The CBD in the balm helps to maintain moisture levels by interacting with endocannabinoid receptors, which helps to fight dryness and inflammation. And if you’ve been reading our features on CBD, you’ll know that it is bioactive and single compound found in the hemp plant that contains many naturally occurring antioxidant and anti-inflammatory properties, making it the ideal ingredient for skincare as it balances and hydrates. MotherSage™ uses CBD isolate to ensure there is no THC which removes all cannabis plant compounds.MotherSage™ told us, why they choose to use CBD isolate, “In all of our topical products, we use CBD isolate, so our products are essentially THC free (< 0.000025%) - It is difficult to control THC levels in distillate as they vary, so any company offering products that are used in sports or work settings where drug testing may take place would be best using isolate.” It’s named ‘isolate’ as it isolates only the CBD found within the hemp plant, removing any THC and terpenes. it is normally in a crystalline or powder form, with the added advantage of being odourless, which means it will combine with other fragrances, like the essential oils here, without any conflict of scents.

Apart from the 100g CBD isolate, it’s combined with other natural key ingredients, including shea butter, jojoba oil, sea buckthorn oil, lavender, argan oil, and vitamin E. Shea butter is an emollient, which means that it works by adding moisturising oils to soften and keep skin supple. Jojoba oil is an anti-inflammatory that supports skin immunity. Sea buckthorn oil is filled with antioxidants such as carotenoids and vitamin E, which help to regenerate the skin. Lavender oil sets a relaxing tone while also preventing infection and irritation with its antifungal, antimicrobial and detoxifying properties. Argan oil is occlusive, which means that it acts as a barrier to keep moisture from evaporating out of the skin. It’s also packed with omega fatty acids, vitamin E, and linoleic acids, which work together to address dry patches and soften skin.

The three other ingredients on the list worth mentioning are caprylic/capric triglyceride,  ethylhexyl olivate (olive oil) and hydrogenated castor oil. The hydrogenation in the olive and castor oils provides more stability. Both these oils are rich in monounsaturated fatty acids; they are ultra-hydrating and act as humectants retaining moisture by preventing water loss. Caprylic/Capric Triglyceride is derived from coconut oil and glycerine and is sometimes mistakenly referred to as fractionated coconut oil. It is usually used in skincare as an emollient and skin-replenishing ingredient.

 What we love about this CBD balm is that it doesn’t leave your skin feeling greasy. They call it “An Evolution in Body Butter.” It’s certainly quick to absorb, but we can’t tell you why it is ‘evolutionary’. Perhaps HIR could enlighten us on this? That said, it’s one to keep at hand to help prevent (or treat) skin dryness. As mentioned at the beginning, we think it’s the perfect travel companion, to help soothe any insect bites or calm redness for the dreaded sunburn. Is it suitable for sensitive or eczema-prone skins? We’d say probably not because of the essential oil content. However, the isolate CBD here is an anti-inflammatory and has been known to help skin conditions such as psoriasis. So, if you have sensitive skin, we’d recommend doing a test patch first. Also, don’t worry, there’s absolutely no trace of a hempy smell, it only has a very subtle floral bouquet. As it’s solid and 100ml, it’s easy to pack away for your travels and we think is ideal for treating any skin mishaps or dry skin. To purchase the 100ml CBD Body butter for £19.99, see here. 

Skin W1® : Collagen Stimulating Serum

As we grow older, it goes without saying that we all want our skin to age well and keep its youthful bloom. At The Amazing Blog, we’ve been looking for a new age-defying serum, one that’s packed full of antioxidants and science-driven ingredients. With autumn fast approaching, it’s time to start thinking about using a more potent daily skincare, and lucky enough, we were sent this award-winning Collagen Stimulating Serum by Skin W1®. It certainly piqued our interest, with its pioneering ingredients and medical know-how. Did you know that by the age of thirty, collagen production diminishes rapidly, thus affecting the elasticity of the skin; so we couldn’t wait to try this serum.

Skin W1® is science-driven skincare founded by Dr Rabia Malik, an aesthetic doctor and GP who has a particular interest in non-invasive, non-surgical facial rejuvenation and problem skin solutions. Dr Malik completed an attachment in dermatology at the prestigious Johns Hopkins Hospital, in the USA before launching her aesthetic medicine practice in 2011. Today, she is based at The Harrods Wellness Clinic, where Dr Malik offers bespoke skin peels and non-injectable facial rejuvenation to improve skin tone and texture. "My focus is on non-injectable facial rejuvenation and maximum skin health. I specialise in providing bespoke skin peels to help achieve a glowing, natural complexion." In 2021, Dr Malik launched her line of skincare Skin W1® with a range designed to support skin health, in particular, collagen production, these include a cleanser, serum, moisturiser, mask and facial oil. Taking over three years in research and development, she commented on the range, “I didn't want to create a product range focusing on actives already on the market. I wanted to focus on something innovative and new – something we know delivers results." One of these special ingredients includes copper amino acid complex, a combination of methyl glucoside phosphate and copper lysinate/prolinate; these can be found in her serum and moisturiser. It’s best known for boosting the skin's own collagen as well as encouraging elastin production. She went on to say, “I have worked with these active ingredients in the clinic for years, and I wanted to bring these powerful results to clients at home.” All products are free from parabens, sulphates and fragrance (except the serum), and all claim to have non-irritating ingredients. The brand believes that Skin W1®’s three core products can replace other additional products, helping to declutter and simplify a skincare routine. They have a very instructive Ingredient Library here where all the products are listed and explained in full.

The Collagen Stimulating Serum is their hero product, collecting some well-deserved wins at the Beauty Awards London 2021 and Get the Gloss 2021. This is a performance-led serum that has a range of actives that are not typically found in retail skincare. Suitable for all skin types, don’t think that this is just for the 40+ age group; it’s for anyone over 25, which is when collagen levels start to decline. Apart from the 2% methylglucoside phosphate and 2% copper lysinate/prolinate (mentioned above), the niacinamide (vitamin B3) and aminopropyl phosphate (a derivative of vitamin C) also work together for impactful anti-ageing benefits, similar to those of retinol, but as much gentler version; which is why Dr Malik chooses to use these ingredients over others.

The seven key ingredients mentioned are witch hazel extract, niacinamide (AKA vitamin B3), aminopropyl ascorbyl phosphate, 2% methyl glucoside phosphate, 2% copper lysinate/prolinate,  L-carnosine and adenosine, which we will explain.

Witch hazel is antioxidant-rich with tannins, its unique medicinal anti-inflammatory and anti-viral properties aid with the vasoconstrictor tightening blood vessels and reducing redness in the skin. Niacinamide (vitamin B3), helps build skin cells, reduces hyperpigmentation, boosts collagen and protein production, and protects skin from environmental stressors. Aminopropyl ascorbyl phosphate, is a form of vitamin C  and an antioxidant used for reducing hyperpigmentation and collagen-boosting; it also helps with the stability of l-ascorbic acid. However, the main anti-ageing ingredients present are the 2% methylglucoside phosphate and 2% copper lysinate/prolinate. These work together by using amino acids to increase collagen and elastin production for firmer, tighter skin. With daily use, a high percentage of the copper amino acid complex will stimulate collagen to plump up the skin and soften fine lines. Finally, the L-carnosine and adenosine are both synthetically manufactured peptides, that assist in wound healing activity, and protect and repair the skin barrier making it more robust.

There are also the ubiquitous skin plumping ingredients that you would expect to find in an anti-ageing serum with hydrolysed hyaluronic acid and sodium hyaluronate (which we have often discussed). Also, there’s one that we haven’t come across before with phenethyl alcohol, it’s a preservative with antimicrobial activity and gives the serum its delicate rose-like scent.

We like that Skin W1® has worked hard to avoid using plastic, which we applaud. The serum comes in a small frosted glass bottle with a pump and with a protective cardboard outer shell, which could be repurposed to store other products or toiletries while travelling. Dr Malik recommends applying this product in the AM or PM using 1-2 pumps on clean skin, massaging it into the face and neck. We liked how the serum is simple to use and absorbs quickly, allowing us to follow it with our regular moisturiser/SPF in the morning, although at night; we felt it was best to use the serum alone, to allow its powerful antioxidants to penetrate the skin and do their work encouraging cell renewal, and plumping up fine lines. Our verdict? It’s very gentle, unlike retinol-based products which tend to give us redness and irritation. It leaves skin soft and more luminous; plus we noticed that it faded some of our pigmentation spots. It does have a hefty price tag, but we think it’s a worthwhile investment. After all, what price can you put on having healthy and youthful-looking skin? To purchase the 30ml Collagen Stimulating Serum for £125.00, see here.

Pickle’s Potions and Lotions : Vegan Lash + Brow Serum

The team at The Amazing Blog knows how difficult it is to find an affordable, vegan lash and brow serum, especially one that is handmade, woman-owned, organic, natural and cruelty-free. Pickle’s Potions and Lotions’ Vegan Lash and Brow Serum ticks all these boxes. This best-seller is an award-winning product, having won the Editor’s Choice in the Beauty Shortlist 2021 Awards and the Bronze Award in the Best Natural Product at UK Global Makeup Awards 2021.

A skincare junkie from a young age, founder Kristin Mutchler’s cabinets were always filled to the brim with perfumes and products, but it wasn’t until she became pregnant with her first child that Pickle’s Potions’ journey began. “As first-time mums are prone to do, I started researching everything and discovered that my skincare products were full of highly suspect ingredients, from hormone disruptors to toxic fragrances,” Kristin went on to say, “I began to make my own products and dove into the science of skincare, researching different ingredients and the chemical composition of plants and oils and how they work in synergy.” She was even more determined to create an all-natural skincare brand that is safe and effective for everyone after discovering her baby was prone to eczema. Kristin’s background in science, having taken several college-level science courses, and her passion for learning about skincare motivated her to take classes in product formulation, aromatherapy and skin care science, which marked the first steps of her brand’s creation. Combine this with her knack for gardening in her rural Maine garden, foraging local surrounding fields and woods for other ingredients too. Pickle’s Potions’ biggest wish is to create products with the best possible ingredients for our precious skin, free from synthetic chemicals, parabens, artificial fragrances and petroleum byproducts. Instead, each non-toxic batch is family-safe, handcrafted and carefully formulated using freshly handpicked botanical ingredients and precious oils in Wayne, Maine. On top of this, each bottle and tube is PETA-certified and has never been tested on animals. With this in mind, their distinctive potions are handcrafted with only 100% pure therapeutic grade essential oils, as well as cold-pressed vegetable oils, butters and botanical extracts. You won’t find any pre-made bases with synthetic colours, fragrances or preservatives. In contrast, everything is handmade in tiny batches to ensure the utmost freshness and potency. As Kristin promises, “I handcraft each batch with compassion and dedication and have poured my heart and soul into this small business.”

Their much-loved Vegan Lash and Brow Serum is a luscious blend of various natural, nutritious oils that have been used for centuries to encourage and stimulate hair growth and health. This product is designed to naturally boost hair growth using the key ingredients of burdock, horsetail, liquorice root, nettle, and meadowsweet-infused camellia seed oil.

Burdock is a plant native to Japan that promotes healthy hair and reverses thinning through an ingredient called arctiin. Meanwhile, horsetail, a non-flowering weed, encourages proper hair growth through its high silica and selenium content. Additionally, liquorice root’s richness in L-carnitine, creatine and glycyrrhiza inflata stimulates hair roots, promoting growth and reducing thinning. Nettle combats hair loss and aids hair growth through its abundance of silica and sulphur as hair follicles are regenerated, and hair breakage is minimised. Lastly, camellia seed oil’s blend of proteins, glycerides and vitamin E conditions and fortifies hair; and when infused with meadowsweet, it can boost scalp and hair health as a natural astringent.

More ingredients in the mix comprise hexane-free castor oil, which lubricates the hair shaft and strengthens hair, unrefined rosehip seed oil, which nourishes hair through its high fatty acid and vitamin content, and sea buckthorn oil replenishes hair through its abundance in fatty acids. Besides the above, you can find vitamin E, vegetable glycerin, candelilla wax, therapeutic grade organic Bulgarian lavender, frankincense carterii and organic rosemary essential oils. Nearly all these ingredients are organic, from burdock to rosehip seed oil. As you can see, an array of nutrients are packed in this little tube – ready to condition lashes and brows, helping them to strengthen and grow. BTW the difference between their regular Lash + Brow Serum and this vegan version is the beeswax used.

What attracted us to this formula was the natural and organic ingredients. If you have permanent make-up brows and eyeliner like us, then there are certain ingredients always to avoid such as retinol, ascorbic and salicylic acid - which fade the pigment. This is why we want to try the natural Vegan Lash + Brows Serum. It’s recommended to apply the serum nightly for both growth and restoration on the lashes and brows. Rest assured, the serum’s thicker consistency won’t drip or run, meaning it won’t irritate the eyes. Despite being thick, we found the serum is highly spreadable, allowing easy application. It can also be used as a clear gel for taming unruly brows. It has a mild and natural castor oil scent and is smooth in texture so that it doesn’t lashes weigh down. We’ve used it regularly for a couple of weeks, taking a break from wearing our Lashify lashes. It’s perfect for reconditioning and hydrating the hair follicles. And in that time, it made our lashes slightly thick and more nourished. However, it probably needs at least 6-9 weeks of regular use to see noticeable results in any sparse areas. It’s a natural brow and lash serum and conditions like no other we’ve tried. It’s another of our #amazingfinds and a product we’d highly recommend adding to your nighttime routine. To purchase a 10ml tube of Pickle’s Potions and Lotions Vegan Lash and Brow Serum at £16.96, see here.