It’s an exciting day for us in England, as after four months hairdressers are FINALLY open! So today, at The Amazing Blog we thought it appropriate to talk about a unique haircare. We’re excited to share another of our #amazingfinds with a natural Innovative Sulfate-free Revitalizing Shampoo, all the way from Crete. Meet the brand Verolive, and their products made with locally sourced organic olive oil and prickly pear seed oil.
Verolive Natural Products was founded in 1975, by Yannis Tzortzakakis in the heart of the Messara Valley, Crete. This area is well known for its endless olive groves, producing top quality extra virgin olive oil, which can be found in each of Verolive's products. The brand has developed a unique core range of ten products, using meticulously selected natural and locally sourced ingredients. Their ethos is focused on high-standard eco care and packaging, with ingredients dermatologically tested, vegan, clean in composition and above all, high in quality. Every product has been designed to protect both the environment and its customers' wellbeing. Apart from the consumer, they also cater to spa professionals and built long term successful partnerships with some of the best-known wellness centres. All plastics are BioPET, which means the plastic is based on 30% renewable raw material such as starch, glucose, vegetable oils and cellulose and 70% oil-based raw material. To maintain their continuity and brand excellence, they only produce each item in a limited batch to ensure superior quality control. Their philosophy and strategies have certainly paid off with their multiple award wins in the 2020 Mama & Baby and a Gold for Best International Breakthrough Brand in The Pure Beauty Awards London 2020.
After two years of research, their shampoo has become of one the top bestsellers; so, as you can imagine, we were eager to try this Innovative Sulfate-free Revitalizing Shampoo. It was developed to ‘respect hair, sensitive scalps and the environment’. This sulphate-free shampoo is formulated with 98% of natural ingredients without any PEGS, silicones, parabens, propylene glycol, phenoxyethanol, cocamidopropyl betaine or phosphates. Among the seven active ingredients, there are two key oils: Firstly, the organic extra virgin olive oil, which contains omega-3 and omega-6 essential fatty acids, and a large number of vitamins, such as vitamins E, A and K. Secondly, the organic prickly pear seed oil and bio-active extract, which certainly piqued our interest, as it’s one of the world’s rarest and most expensive oils rich in fatty and amino acids, it’s known to promote hair growth, treat the scalp and give hair a magnificent lustre. This shampoo is aimed at those with dry, damaged and/or coloured hair. And this could not have been more appropriate for us! We’d like to say that it is almost a co-wash (conditioner wash) rather than a shampoo per se. With my long (remember no hair cut in four months) fine and curly hair which breaks easily, I found it kind to the hair, as it left it completely tangle-free! Which, to be frank is unheard of. I’m always leary of using shampoo by itself as my hair mats up quickly, making it almost impossible to comb through. By using the Revitalising Shampoo, this was not the case, the comb slide through the hair like a hot knife through butter. It’s impressive, and as mentioned above, it’s rated as one of our #amazingfinds. All we did was to apply it onto wet hair, gently massage and rinse; it left hair clean, soft and shiny, easy to comb and hydrated. Best of all, you don’t need any conditioner; and who doesn’t want to save time and money? You can purchase Verolive Innovative Sulfate-free Revitalizing shampoo (300 ml) here for €27.90.