As regular readers of The Amazing Blog will know, new beauty and wellbeing discoveries are very much our thing…. And today, we take a look at the British indie and sustainable brand INCLUSEV with their ‘ADD AQUA COLLECTION’ Powder Handwash. It’s a waterless beauty brand that offers natural products with a high concentration of actives and longer shelf life. It also means smaller amounts are used, so you get ‘more bang for your buck’.
Monica Chandak started INCLUSEV after a 13-year career in the cosmetic industry. She has copious experience within the beauty industry, working as a cosmetic chemist in full R&D, manufacturing and quality control, and has created over 600 different cosmetic formulations. Monica wanted to develop her own anhydrous formulations (waterless) cosmetic brand; this took three years to achieve, with over 150 trials before INCLUSEV was launched. She has produced a range called ‘ADD AQUA’, which provides a complete waterless cleansing routine with four key products: Handwash, Facewash, Bodywash, and Shampoo. As Monica says, “We’re changing the beauty industry one product at a time, with concentrated powder formulas that eliminate waste. Our high-performance products are backed by science, with water-activated formulas that offer powder-to-foam power for a new look of beauty for you and the planet.” The brand focuses on sustainability and transparency with this vegan waterless powder-to-foam collection. All products have 100% active ingredients, making them less wasteful, and more cost-effective than other liquid products, usually made using around 80% water and only 20% actives. INCLUSEV doesn’t use fillers, sulphates, phthalates, synthetic colours, fragrances, or parabens. Plus, they’re cruelty-free and not tested on animals. Their packaging is sustainable using biopolymer, made from sugarcane fibre and is 100% recyclable. It’s also a gender-neutral skincare formulated and produced in small batches here in the UK.
This natural condensed Powdered Handwash, which we tried has a science-based formula and only uses clean, plant-based, and organic ingredients. It comes in two different scents: ‘Lemon, Lime & Thyme Oil’ or ‘Coriander, Lemongrass & Tea Tree Oil’.
We received the ‘Lemon, Lime & Thyme Oil’. The active ingredients are: Sodium cocoyl isethionate and sodium C14-16 olefin sulfonate, both derived from coconut, giving the Handwash its foaming capabilities. The coconut milk powder helps to lock in hydration and nourish the skin. Kaolin is a clay and offers a silkiness and creaminess to the soap, and lactic acid is here to balance the skin's pH level. Thyme oil is anti-inflammatory and anti-bacterial, offering protection, and tetrasodium pyrophosphate is added during saponification to prevent the powder from producing scum.
Whereas the eight organic ingredients are: Zea mays starch which acts as an absorbent. Oryza sativa (Asian rice) starch and distarch phosphate (derived from vegetable starch) are both texturising agents. Tapioca starch is a natural deodoriser and helps to soften the skin. Inulin is a type of prebiotic and natural humectant that draws moisture into the skin. Pyrus malus fruit extract (from apples) is high in antioxidants to protect skin from free radicals, and its AHAs - malic acid has the added benefit of mildly exfoliating the skin. Aloe conditions the skin and is excellent for soothing any dryness or irritation. The citrus limon juice powder is another ingredient that also banishes soap scum, and prevents oxidation in oils to help extend shelf life. The lemon peel oil is part of the relaxing and refreshing scent.
This concentrated powder gives the Powdered Handwash 4 x times the number of washes as its liquid counterpart. So, a 50g product should provide up to an astonishing 125 washes! What we like is that it doesn’t contain water or any questionable additives and is simple to use. All you do is add water to a couple of powder sprinkles which activates the handwash into a slightly foamy lather. The smell? A hint of herby thyme with undertones of vanilla, then top citrus notes, give it an overall garden freshness. Our hands were left naturally scented, hydrated and squeaky clean. There are two different size options, 25g and 50g, which can be packed away neatly for travel, and are very convenient for those on the go. With festival season in full swing, this Powdered Handwash is a must-have for hassle-free hygiene, i.e. when the portaloos run out of soap!
We applaud the brand for being so forward-thinking and planet-friendly with their waterless products, which we predict are the way of the future. To purchase the 25g Powdered Handwash for £13.00 or the 50g Handwash for £24.00, see here