As they say ‘the eyes are the window to the soul’ and they’re the only focal point of the face with the current ubiquitous mask-wearing! At The Amazing Blog, we’ve been learning new tips and tricks to help make our eyes pop and what better way than with some speedy luxury strip lashes to make them flutter. On our hunt to find good quality lashes we found a new brand Ieva’s Makeup that not offers only reusable strip lashes but lash cases, glues and tools to help apply.

The eyelash and makeup company Ieva Makeup was founded a year ago by the makeup artist Ieva Bogdanova, best known for her work with top models. She proudly told us that the supermodel Winnie Harlow wore these lashes shortly after they launched. Ieva decided to create her own line of lashes when she became acutely aware of the colossal waste as people throwing away their strip lashes after only a single use. This is when she decided to create a range of reusable cruelty-free luxury faux mink lashes. She also sells glues, an invaluable Lash Applicator Tool and Classic Cases to keep lashes safe and in shape for reuse. Not forgetting to mention, that the entrepreneurial Ieva offers certified makeup courses for any aspiring makeup artists too.

We received two pairs of FM22 Sassy Lashes which were soft, mounted on a flexible band and easy to apply. We often have trouble finding strip lashes that fit the shape of our eyes and end up bending and trimming them. However, these blended perfectly with our natural lashes and gave our eyes an extra lift. The results were glamorous! Giving our eyes a more intense look by adding a little drama, but without being over the top. Two of us have tried these, and have reused the lashes already 9 or 10 times. Top tip: After use, carefully peel off the adhesive with tweezers, before replacing them back in the moulds in the Classic Case, then they’ll be ready to go again. A quick note to say that the brand has slightly changed its Classic Case design since our photo above, but is still the same shape and design. You can purchase your Classic Case with the pair of Strip Lashes of your choice here for £14.99. Or if you only want the FM22 Sassy Lash you can find them here for £4.99.

Okay, I am going to be completely honest here, I was a bit sceptical and apprehensive when it came to strip lashes, I always thought they looked too tricky to apply, and being as cack-handed as I am, would take loads of practice and time to apply and, once on, would irritate me. All of these factors have put me off experimenting with strip lashes. I tend to not have a lot of time on my hands when it comes to getting ready to go out so, for me, quick, easy to apply beauty products are a must. What’s more, once applied, I would constantly worry that they might fall off anyway so all that bother, hassle and practice for nothing. Whenever I go out I have always opted to be boring and stick to the safe option of wearing mascara - plenty of it mind you. So, as gathered, I am a strip-lash virgin! Finally, the lovely Karen Betts and celebrity lash technician, Jane Tindall, introduced me to their Blink + Go strip lashes and I am now a committed fan of the range. Not only are Blink + Go strip lashes very simple, quick and easy to apply, they instantly gave my lashes a gentle natural lift that my droopy eyes desperately need (trust me, every photograph taken of me I look half asleep). In the blink of an eye, my eyes suddenly looked dramatic and awake – yes – no more detagging photos on Facebook. One advantage of the Blink + Go range is the adhesive dries transparent so even if the first attempt at applying the lashes goes askew simply moving it to a new position means that the white adhesive disappears - perfect.

Karen and Jane were super helpful and recommended which lashes suited my eye frames. The Blink + Go range has a shape and size to suit all eye shapes as well as occasions, from the dramatic over the top look, to the more natural everyday style. Jane suggested I use the Temptress range (me a temptress – well I never!) to give me a luscious lift. I wore them back in the office that day and then into the night when I met with friends for after work drinks. Friends commented on how my eyes appeared more open and lifted but the lashes still looked very natural - all compliments a girl likes to hear. The lashes were very comfortable and didn’t irritate my eyes. To be honest, if it hadn’t been for my friends’ comments that evening I would of forgotten that I even had them on.

And here is the best part…the lashes are reusable and I found that they did not lose their shape. Karen applied the lashes on the Friday and I found myself easily reapplying them, which I was very pleased about, on the Saturday evening – brilliant – a convert.

I now have the confidence to apply them without taking up too much of my precious ‘getting ready time’. I didn’t realise how simple and effective applying Blink + Go strip lashes would be. So I encourage all strip lash virgins out there to give Blink + Go a try and see for yourselves how easy they are - whatever style you're in the mood for – be it Flirt, Tease or the Temptress, I promise your eyes will be transformed.

Ieva's Makeup - Reusable Strip Lashes + Classic Case

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