Natural beauty PR

FOUR HER: Gold Shimmer Oud Crystal Keyring

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Whether it's through hair, makeup, clothing, or accessories, we all love to express ourselves through our appearance, and those of us at The Amazing Blog are no different! However, if we had to choose just one product it’d be this eye-catching and aromatic Gold Shimmer Oud from FOUR HER with its multitude of uses.

FOUR HER is a UK based clothing and beauty brand created by four sisters Sadia, Nadia, Shereen, and Nazima Chuhan in 2019. Although they were born and raised in London, the sisters grew up immersed in their multicultural family background. Influenced by fashion and beauty trends of the Middle East, Pakistan, and Africa, the sisters have blended these international elements with Western trends to create their unique style. They began to design their own clothing, receiving a flood of comments and compliments from others wherever they went. Over time, they began to receive requests from friends and private commissions both within the UAE and the UK, which formed the foundation and inspired them to launch FOUR HER. The sisters aim to bring together both modern and traditional women from all heritages, creating clothing that allows, as they say, "everyone to embrace the elegance whilst feeling and looking happy, inside and out." Since then, the FOUR HER founding sisters have expanded the brand to also include a children's clothing line and their exclusive Gold Shimmer Oud perfume oil. Across all designs and clothing lines, they prioritise using exclusive fabrics and limited editions, taking significant measures to ensure top quality control of each piece. 

FOUR HER sent us their Gold Shimmer Oud Crystal Keyring, a travel-size version of their Gold Shimmer Oud Perfume Oil is packaged in a sleek and convenient crystal glass bottle with a golden stopper and keyring. The FOUR HER Gold Shimmer Oud is a perfume enriched with biodegradable gold shimmer particles and sweet floral notes of rose petals and ylang ylang enveloped by white musk and woody sandalwood. The perfume also contains chords of soft vanilla patchouli, rich strands of saffron, and balancing accents of calabrian lemon, creating a romantic, indulging, and lasting fragrance. Oud oil (often called ‘liquid gold’ and worth about 1.5 times more than gold) is derived from the tropical Agar tree native to the Middle East, South Asia, and Southeast Asia. When the agar tree becomes infected by a mould called phialophora parasitica, it produces a resin to protect itself. Oud is extracted from the resin by distilling or melting the resin.. However, only about 2% of trees in the wild produce this resin, making Oud a rare and expensive ingredient in the essential oil market. Oud oil smells intense and smoky in its raw state but can also be simultaneously pleasing and sensual. There can be slight fragrance variations based on the climate in which the Agar trees grow, the age of the trees, the harvesting techniques, and how the skin's chemistry reacts with the oil. Oud is associated with harmony and serenity, and if applied regularly, it’s believed to remove negative energies in one's life, aid in mediation, and improve mental clarity. In addition to the benefits that the oud provides, there are also benefits to using perfume oils. They don't evaporate into the air because they don't contain alcohol, so the scent lasts longer, and you have to apply less to get the same effects. Oil-based perfumes are also less drying to the skin and can provide moisturisation, making them ideal for anyone with dry skin. To apply the Gold Shimmer Oud, carefully shake the bottle to activate the gold shimmer. We then applied 1-3 drops of oil onto the skin with the stick applicator, gently dabbing until it’s left a light shimmering sheen. You can focus on pulse points like the wrists and neck or apply it to highlight cheek or collarbones. FOURHER even suggests adding it on the ends of the hair to make it glisten! The fragrance is divine…with warm and seductive notes that envelop you with rose, vanilla and sandalwood. To experience this luxurious and warm scent of this exclusive Gold Shimmer Oud, you can purchase the Gold Shimmer Oud Crystal Keyring in three different bottle designs here  at £10.00 for 3ml.