Following a bit of a buzz on Twitter I was excited to discover a new range of mineral makeup…with a difference. BM Beauty has succeeded in rebranding mineral makeup for the younger generation. I have been a mineral makeup convert for a while now, but I do feel the options can be a bit blah if you are looking for fashion-led colours and party sparkle. There is no reason why mineral makeup should be specifically for an older market, young skin is not going to thank you for the bismuth oxychloride, parabens, nano particles and synthetic dyes and fragrances found in many makeup ranges either.
Lucky me then, when a couple of weeks later I found myself heading off to meet co-founders of BM Beauty, the lovely Laura McComiskie and the uber-glamourous ex-Pussycat Doll, Kimberly Wyatt. The girls explained that they wanted to create a range of hardworking products that could be used to create a wide spectrum of different looks – from natural earth goddess right through to full-on glamour puss. They also wanted to offer the benefits of mineral makeup to a younger audience, showing them that mineral makeup can give great coverage, or provide amazing colour intensity, whilst also being good for your skin. Lightweight products that allow the skin to breathe are ideal for troublesome teenage skin and, for those of us not quite ready to give up our inner disco queen, the mineral eyeshadows can be blended and layered to create an amazing effect. Kimberly and Laura are also very proud to say that the whole of the BM Beauty range has the stamp of approval from the BUAV and PETA – we love.
After a bit of an office testing session we found that the foundation shades could be applied finely for just a flicker of colour, or layered on for more coverage. My favourite was ‘Stripped’, I find most of mineral make up foundations too yellow but loved the gentle warmth of this one. The shimmer and pigments in the eye shadows were very intense and vibrant, I got creative and blended ‘Her Majesty’ and ‘Platinum Tiara’. The Mineral Finishing Powder had a lovely silky quality to it, perfect for creating that luminous glow, there was a bit of a ruckus when we had to decide who got to take this one home!