It’s December already – time really does fly by at The Amazing Blog, and we’ll all be happy to see the back of this terrible year... As we come in and out and in again with the lockdown. To our horror, we’ve suddenly realised that there’s very little time left to find our Christmas presents. So for December, we’ll be giving you some great gifting ideas starting with today’s natural plant alchemy fragrance from Jones & Modha, which we think is just perfect for helping make life a little more fragrant!
The brand Jones & Modha are all about returning to natural plant alchemy, the ancient ways of perfume making. This is done very simply by blending only the purest essential oils from plants, without any synthetic or animal substances. Co-founders and friends Catrin MacDonnell and Hemali Modha who recently launched the brand said: “For too long there has been so little choice for anyone who loves our planet. Things are changing and more of us are searching for eco-harmony and integrity within the health and beauty industry. We wanted a natural scent that is not tested on animals, does not use any animal-derived ingredients.” With very little of this available, they decided to create their own with Jones & Modha. Their aim with this range is to offer the world unique scents that are mindful of people, animals and the planet all without compromise. Their fragrances are designed and crafted using exclusively natural essential oils, leaving out all chemical and animal-derivatives that are usually found in commercially manufactured perfumes. As sustainability is important to the brand they also paid much attention to the packaging, ensuring that no extra plastic or cellophane is ever used. Each component is recyclable or has a low carbon footprint by minimising travel and the use of fossil resources. We love that they also donate 2.5% of their profits to environmental charities. Something else that convinced us to try their fragrance, is that this perfume is gender-neutral, and so we agree with Catrin and Hemali who say: “Why should anyone be allowed to tell us which perfume we should buy based on gender?”
For its first perfume launch, the Jones & Modha No.1, brings us a fresh, uplifting and comforting sunny fragrance; we think it’s perfect for any city dwellers dreaming of an escape to the country. At first, it has citrusy top notes like lemon myrtle and bergamot giving a very fresh and elevating feel, but shortly afterwards these become less citrus and more spicy/floral with the middle notes of rose geranium, linden, ginger, and coriander in the blend; finishing with the woody base notes of cedarwood and rock rose, balancing the fragrance. This scent is quite long-lasting, and even though Jones & Modha only offer this one fragrance, for now, this certainly has a bigger enough scent personality to be a staring standalone. Each of us who tried the scent found it unique and different, meaning that it didn’t smell identical on any one of us. This complex blend combined with an individual’s skin scent created a unique and personal fresh fragrance that we all loved! This 50ml planet-friendly fragrance comes in an elegant but minimalist and completely recyclable packaging designed by artist Judith Archer, and is available for £69.00 here. What could be a more perfect and individual present, than to give this to your loved one?