At The Amazing Blog we know how important it is to stay fresh while living our busy and sometimes hectic lives. Whether we are running daily errands, going to the gym, or travelling, we all want to feel protected from unpleasant odours. We also love discovering new brands with natural or organic products that are not tested on animals and free from nasty chemicals. And let’s face it, no matter what the activity, we all want to smell our best! Today we are featuring Nurme’s Natural Mandarin & Orange Deodorant.
Nurme is an Estonian brand that has just celebrated 12 years of producing natural cosmetic products. The name stems from the Estonian word Nurm for meadow, a special place from childhood for Marit Tiits, co-founder of the brand. For her a meadow is a place that “always brought me joy was full of surprises, and when needed, offered comfort.” Nurme is a business built and run by a mother-daughteriew, duo, Marit and Luule Tiits, who decided to combine their knowledge, skills and drive to create this business when the financial crisis of 2009 arrived, resulting in redundancy notices for them both. Marit began by making handmade soaps and bath cosmetics in her home kitchen; she created unique gifts for friends and family. Marit describes it best: “At first, I thought that soap is just a nice accessory in the bathroom and never thought of washing myself with it. The excitement was even greater when I realised that I had managed to change the world.” When Marit became a mother herself, it became clear that skin problems affected many people and that your soap choice is the starting point in helping restore your skin. They found that your skin’s condition could improve by 80 per cent with a suitable natural soap. Nurme strives to create “100% natural and organic products” literally from head to toe. Since 2009, they have been producing handmade and natural products with aromatherapy, body, skin and hair care products; and are also a multi-award-winning brand (see here).
The range of products from Nurme are created using only natural, herbal ingredients that offer gentle ingredients for both skin and hair. This same concept is used to formulate Nurme’s Natural Deodorant, which contains odour-neutralising essential oils and baking soda to prevent the spread of odorous bacteria. The other key ingredients here include cornstarch, which is excellent for absorbing moisture; coconut oil, which is used for its antibacterial properties to help reduce odour-causing bacteria. Plus beeswax, which is used as a natural consistency stabiliser and shea butter which leaves a non-greasy feel while moisturising the skin. Last but not least, Nurme uses sunflower seed oil due to its anti-inflammatory properties, which also benefits dry skin. Marit notes that “it can be said that basically all the oils, fats, waxes, essential oils, and extracts used in Nurme products are skin superfoods.” This natural deodorant is aluminium and paraben-free, without synthetic dyes or fragrances. Nurme’s Natural Mandarin & Orange Deodorant uses mandarin peel oil and sweet orange peel oil to give it the delicious citrus scent. To go along with their natural products, Nurme utilises “zero waste” packaging for their deodorant, made out of cardboard, so that it is environmentally friendly. This deodorant was duly put through its paces with pilates, workouts and brisk walks. It passed our test, as we stayed fragrant with no evidence of any nasty niffs. It's easy to use; just push up at the base of the cardboard tube and apply the balm to your underarms. If like us, you love natural deodorants that smell ‘natural’ and then this one is for you. Plus, it’s already gained worldwide recognition winning a silver at 2021 The Global Green Beauty Awards. Nurme’s 80g Natural Mandarin & Orange Deodorant is available here for €12.60 and also in five other fragrances.