More so than any other time of year, the balmy British summer days bring humidity, giving our hair the dreaded frizz… Every summer at The Amazing Blog, it becomes a bit of a mission to find a nourishing and hydrating haircare to tame our flyaway locks, which is why we want to talk about Floragy's No 1 Strengthening Hair Oil, which Edwina judged at the 2022 Beauty Shortlist Awards, where it was awarded an Editor's Choice.
Floragy is a natural skincare brand, founded in 2019 by Louisa Tidy, She started the company after stepping down from her fast-paced city world and moving to the countryside to embrace a slower pace of life. "I was exhausted after a full-on career travelling and working too many hours and wanted to take some time to rebalance my life. I’d always suffered from dry skin but as I’ve got older, I’ve found I need extra protection during the colder months. After some extensive research and experimenting, I created a few recipes for skincare products which my skin reacted well to, and I preferred over my usual products.” Louisa also became involved with various holistic practices such as acupuncture, homoeopathy and mediation, together with natural ingredients and studying how they could improve one's wellbeing. After a few years of testing and developing formulas, she launched Floragy with the ethos that ‘less is more’ keeping their ingredients to a minimum and using only key botanicals. In an interview with Faversham Life, Louisa revealed how they came up with the brand name, "We dreamt up the name Floragy by combining 'flora' and 'foraging." Floragy, as the name suggests, is made up of only natural botanicals; it’s clean and transparent with easy-to-understand labelling and focuses on using the healing powers of plant-based ingredients. Since its inception, Floragy’s focus is on its eco credentials and sustainability. Ingredients are sourced from local farmers and ethical producers, and the packaging is recyclable and has glass bottles and jars with aluminium lids. They also offer a refill option for the haircare range, so there’s less waste is generated from the pipette applicators. It’s a vegan and 100% cruelty-free brand and lists all the product ingredients and their benefits on its website here.. Floragy gives back by planting a minimum of 10 trees a month through One Tree Planted, they donaten10% of all sales of their Restore Body Oil to the Ocean Generation, and has pledged to be net zero carbon by 2040 as part of the SME Climate Hub.
The No 1 Strengthening Hair Oil is one of Floragy's most popular and well-loved products and with good reason. This product is designed to soften and strengthen dry hair as well as soothing and moisturising the scalp. When used for styling, it offers more defined curls and worked brilliantly on our unruly hair.
There are only five ingredients, coconut oil which hydrates and enhances the hair's lubrication, making it easier to style and manage. It also increases shine and helps prevent frizz. Argan oil is probably the key ingredient with its many benefits. It’s rich in fatty acids and vitamin E, and helps improve dryness, smooths and detangles the hair, and protects it from damage. Olive squalane is an excellent conditioner and helps restore hydration to the hair and scalp. It also softens the hair texture and adds shine without adding any greasiness. The two essential oils are sweet orange and bergamot; apart from their zesty fragrance they also provide other hair and scalp benefits. The sweet orange is full of vitamin C to purify the scalp and aid healthy hair growth; bergamot is full of antioxidants which shield the hair and scalp against the damaging effects of oxidative stress, and antimicrobials which stop bacteria.
Hair oils can be applied in many ways, post-wash, added to shampoo as a boost, or even as an overnight hair and scalp treatment. We do post-wash for condition and styling, and use oils overnight as a treatment. But adding to shampoo as a boost? Well, that was a first for us. When we tried combining it with shampoo, it stopped any stripping or straw-like effects, that we sometimes get from testing out various haircare. We highly recommend trying this method if you have any of these issues. We’d also like to add that this No 1 Strengthening Hair Oil was particularly suitable for our dry ends and for smoothing long, fine and textured hair. Hair oils are an essential part of our haircare, mainly used as a detangler and to help deter further split ends. Floragy offers three different hair oils, all of which have specific benefits. The No 2 Conditioning Hair Oil is lighter and probably best for bleached or damaged chemically treated hair, it helps to bring back condition and shine. And the No 3 Smoothing Hair Oil is another award-winning hair oil, that’s excellent for sealing in moisture and adding extra shine.
Apart from leaving hair smelling deliciously fresh and citrusy, this No 1 Strengthening Hair Oil made it shiner, softer and curls more defined. This is why Floragy is another of our #amazingfinds and a go-to for its simple, natural and effective haircare ingredients. To purchase the 15ml No 1 Strengthening Hair Oil at £14 see here, or £25 for 30ml, both have refill options.
