Here at The Amazing Blog, we're always excited to try things that are a little more unorthodox. So when the Cailyn Cosmetics’ O! Wow Brush landed on our desks, we were intrigued by the innovative design. The toothbrush style tool looks a little odd, but we were keen to experiment with the inventive tool.

With densely packed ultra fine fibres, the brush is made to ensure an airbrushed effect with a streak-free finish. The brush features an oval and angular surface that is crafted to blend liquid, cream and powder foundation or blush seamlessly into your skin. The flexible tilted handle is designed to reach every contour with precision and offers an easy and stable grip.

Admittedly, I found the brush a little difficult to use. I couldn't quite perfect the smooth streak-free finish we were promised with liquid foundation. I'm so used to using fingers to blend that I couldn't really get on board with the dense bristles. However, for those of you who opt for brushes and sponges to apply a base, we think it would be the perfect addition to your brush collection. It did fare better for blending in concealer after I had tapped it in with fingers, so for me, I think I'll be repurposing the brush for pinpoint blending in future. Also, its petite size makes the brush perfectly suited to travel, as the tightly packed bristles are not likely to become misshapen in your make-up bag.

Although we didn't love the brush for its main purpose, we do think that it's worth the investment, especially if you like to be on the forefront of make-up innovation. You can purchase the travel friendly make-up brush here for £20.