With us boys at The Amazing Blog embracing the current mood for cultivating an individualistic style through our facial fuzz, it was only a matter of time before we started to search for products that cater to these follicle matters. Enter the London Beard Company! Although a relatively young label, they have navigated an incredibly successful path to grooming outlets across the land, including that most celebrated of department stores, Fortnum & Mason, as well as winning an award from the prestigious Beauty Shortlist for The Best Beard Oil of 2017.

Clearly the London Beard Company are doing something right, with an ever-increasing band of followers keen to lavish some serious attention. And while it may not be breaking news that this is a highly lucrative and competitive market, it is perhaps interesting to note the devotion of The London Beard Company to the beard and male grooming market. The well-groomed man about town is now just as likely to spend as much time and money on perfecting their beard as they have in the past on their hair, so it’s no surprise that The London Beard Company’s products have become ever popular.

With products that not only nurturing our follicles, but also our skin too, we tried their Eastern Spice Oil. Like their other oils, this has a base of olive and argan oils - with the use of 100% natural ingredients, with well documented beneficial properties for the skin. With an evocative mix of clementine and clove, this oil has a warmth akin to this cold time of the year, yet still has a light consistency, with a sweet aroma. For a medium beard, 2-3 pipette drops are recommended, but naturally, with a fuller and more bushy crop, you may require slightly more. For 30ml, we are looking at £17.99, but a little does go a long way! Widely available through stockists across the country, you can also check out the London Beard Co. website here to purchase the Eastern Spice Beard Oil from their online shop.