WOTNOT Naturals : Certified Organic Gradual Tan Lotion & Tan Water Mist

With autumn hot on our heels, the big question is, how do we top up our holiday sunkissed-glow? Here at The Amazing Blog, it’s a bit of a conundrum. However, worry not; WOTNOT Naturals' Certified Organic Gradual Tan Lotion and Certified Organic Tan Water Mist will help to enhance your skin’s natural glow while also providing a further streak-free self-tan - all with the utmost nourishment and hydration. Both products are our recent discoveries and winners of The Beauty Shortlist Awards in 2022.

Believe it or not, it WOTNOT Naturals all started with nappies. Irish mum Sinead Roberts received environmentally-friendly nappies as a gift from a friend; it blew her mind. She never knew such things existed. There were little to no environmentally-friendly nappies when Sinead lived in Australia – that's when she knew she needed to create them. In 2004, she and business partner Sioned Guard introduced the world's first environmentally-friendly disposable MOLTEX Nappy to Australia. Fast forward a couple of years, the nappies were a hit with a loyal community around Byron Bay and beyond asking for more products, including complementary all-natural baby, beauty and sun care products. As mothers, Sinead and Sioned wanted to create a caring, conscious brand that tends to their families and the environment through producing eco-friendly beauty, baby and suncare products enjoyed by mothers, babies and the planet. Sometimes, these products don't exist yet, so they work with the community to create unique products that fulfil each customer's wants and needs. "Our mission has always been to help improve the wellbeing of people and our planet," Sinead and Sioned went on to say, "Today, we do this by co-creating innovative (sometimes world first!) natural and organic skincare that matches conventional brands on performance but ditch the toxins! We do this with courage, commitment, collaboration and respect." All products are made with effective, natural, gentle, non-toxic and organic alternatives to conventional ingredients, where performance is never compromised, and conventional alternatives are consistently outperformed. Each product is always designed to be used on the most sensitive of skins; it’s even endorsed by the Eczema Association. Equally important is their passion for giving back to nature through sustainability. All its sun, tanning and baby skincare packaging is sustainably made with recycled materials and is recyclable. They work with Carbon Neutral Australia to measure, reduce and offset greenhouse gas emissions while planting trees in deforested areas annually. It's not just the environment that WOTNOT gives back to; they support Women's Community Shelters and Bear Cottage, a children's hospice.

WOTNOT Naturals also creates a highly personal customer experience like no other. First, customers submit product ideas, followed by company research, creation, testing and lastly, production of the once non-existent product of your dreams. Once a trial product is created, customers volunteer to test it, allowing for reformulation to achieve the best product based on your feedback. If you'd like to be one of these customer volunteers, also known as co-creators, or if you have a brimming product idea, click here. WOTNOT is always ready to make your product dreams come alive.

"On Your Marks, Get Set, Glow!" WOTNOT Naturals say about their Certified Organic Gradual Tan Lotion. And rightfully so, it's a velvety soft moisturiser packed with skin-nourishing organic ingredients that hydrate the skin while gradually building and effortlessly extending a tan for the ultimate year-round glow. The lotion contains skin-perfecting actives like the Australian kakadu plum, camellia oil and aloe vera, to name a few. On top of that, it's vegan, cruelty-free, toxin-free – suitable for sensitive skin and pregnancy – and free from streaks, fake tan odours, and transfers. After using the lotion, expect silky smooth skin with a tan that will fade naturally and evenly.

Made with 99.65% natural ingredients, including 21.9% certified organic, that can be found. These include aloe vera, which softens, moisturises and soothes the skin for an even, glowing tan; coconut oil, which moisturises and reduces inflammation; sunflower oil, which offers sun protection with its rich antioxidant content, and olive oil, which is abundant in moisture and antioxidants. You may be wondering what the actual ‘tanning’ ingredient is here; it’s dihydroxyacetone (AKA as DHA), that’s often derived from plant sources such as sugar beets and sugar cane, and by the fermentation of glycerin. It works by reacting with the dead skin cells on the surface of the skin where it darkens the skin and gives it a temporarily tanned-looking glow.

Meanwhile, other organic components like shea butter, linseed oil, and green tea extract keep the skin soothed, nourished and hydrated, reducing signs of ageing – especially with shea butter and linseed oil's high fatty acid content and green tea's high antioxidant content. Two essential ingredients besides aloe vera comprise certified organic Australian kakadu plum and camellia oil. Both supply nutrients and antioxidants to slow ageing; kakadu plum extract’s rich vitamin C content is responsible for that natural glow, while camellia oil is high in proteins and fatty acids, like oleic acid, which reduces inflammation and helps the skin hold moisture. If you're wondering what gives the lotion a silky finish, it's cetearyl and sorbitan olivates (vegetable emulsifiers), non-ionic emulsifiers that allow rapid absorption.

This has to be one of the best gradual tan lotions we’ve tried. They recommend using it overnight, but we prefer to use it in the morning. WOTNOT Naturals recommends leaving it for 6-8 hours at night to develop and promises it won't stain sheets or clothing. Having worked hard to acquire our ‘real tan’, this lotion works wonders to help prolong a natural sun-kissed glow, and we used it several times a week to achieve the right shade. Best of all, we found that it didn’t dry out the skin as the formula is super-hydrating, and to top it off, it’s fragrance-free. It’s truly one of our #amazingfinds and one we want to buy more of!

Enough about the Gradual Tan Lotion, WOTNOT's Certified Organic Tan Water Mist is a competitor to match. A gentle, non-toxic mist that also provides a gradual and buildable tan, it's carefully formulated with a 3-in-1 formula that ‘tones, tans and hydrates’ while containing nine organic actives to nourish the skin. Like the Gradual Tan Lotion, the Tan Water Mist contains Australian botanical aromatherapy; it fades evenly and naturally, contains zero to no toxins, and is vegan and cruelty-free. They give the promise of salon-quality results that will outperform conventional tans with the lack of streaks, fake tan odours and non-transfer onto clothing.

Similarly, the Tan Water Mist contains kakadu plum, aloe vera, camellia seed oil, and green tea extract. Plus, the dihydroxyacetone which activates the colour. Some newcomers include marshmallow root extract, an anti-inflammatory oil, rose otto flower oil, an uplifting, rejuvenating and energising oil for toned skin, and orange peel oil, an oil with astringent effects that tightens pores and regulates sebum levels while protecting the skin from environmental damage through the oil's high limonene content. Lime oil can also be found, alleviating excess oil and improving the appearance of dark spots. Furthermore, geranium flower oil's high antioxidants and anti-inflammatories boost skin health for a natural glow.

Most importantly, two key ingredients are ylang-ylang and patchouli. Ylang ylang is best known for balancing oil production to create the right amount of moisture in the skin, which is not dry or oily. At the same time, ylang ylang soothes inflammation and irritation. In contrast, patchouli is revered for its ability to regenerate skin cells through its active ingredients and anti-bacterial properties, reducing wrinkles, scars and signs of ageing.

It has a gentle natural, refreshing fragrance from the ylang-ylang and patchouli. Again we used this Tan Water Mist twice a week, but this time at night, spraying it onto a bamboo pad, dabbing directly and evenly onto the face, neck and décolletage, then waking up to a fresh and flawless glow. Top tip, remember to spray, dab and pat as you go, and wash hands afterwards. We found it gave our skin a buildable and almost instant subtle glow. We love how it’s free of orange tinges, streaks or patchiness – mimicking only a natural tan. It’s so easy to incorporate into a skincare routine, and WOTNOT Naturals say that If used in the morning, it can be followed by regular skincare or makeup without affecting the efficiency of the Tan Water. A win-win!

We highly recommend both these two certified organic self-tanning products, even if you haven’t been lucky enough to catch the summer sun, they’ll certainly give your skin a radiant boost for autumn. To purchase a 130ml tube of WOTNOT Naturals' Gradual Tanning Lotion here at £12.60, and a 100ml bottle of WOTNOT Naturals' Tan Water mist at £17.26 here.

Founder’s Formula : Wild-Harvested Kakadu Plum Vitamin C Serum

Even with the heat of summer, it’s still important to remember to keep skin moisturised and protected. As always, at The Amazing Blog, our mission is to find the more unusual and innovative serums that have ideally organic and vegan formulas. Founder's Formula is one of those brands that ticks those boxes. Regular readers will be familiar with this brand (which we’ve previously reviewed here), this time it’s with their Wild-Harvested Kakadu Plum Vitamin C Serum, that’s full of potent vitamin C and waratah extract that enhances its antioxidant activity.

In February 2021, Founder’s Formula was officially launched by anthropologist Dr. Annie Holden; however, the story begins much earlier. Three years before the launch, Annie took a trip to Bologna, Italy, to attend the world’s biggest international beauty fair, Cosmoprof. There, she made an astonishing realisation. There were no beauty products containing Australian botanicals. With this in mind, she went back home to Australia with a burst of inspiration and an idea in mind. Annie began her research on Australian botanicals to find a way to incorporate them into daily skincare. As an anthropologist, Dr. Holden spent 35 years working with indigenous peoples in the most remote places of Australia. Having sensitive skin herself, she built a lab where she tested gentle formulas with wild-harvested and organic ingredients. Australia has a very extreme and harsh climate. This has made for unique and exotic plants, with Australia hosting 70% of the world’s most unique plant species. Australian plants have evolved, powerful adaptation mechanisms to store vast quantities of Phyto-compounds needed to survive the Australian climate. There are about 23,000 known species in Australia, but only 1,000 are studied. Dr. Holden was more than excited to have these unique plant-based ingredients to create a new and innovative range of products for her skincare line. Annie explains how she creates her products "I start with an Australian Botanical with proven benefits, then I consider the most suitable application for that ingredient and with Toni, my chemist, we build a formula around it." By working with leading chemists and research from Australia’s leading 5-Star Plant Sciences universities, the company created a range of skincare products that target four things in the formulation: hydration, anti-inflammation, depigmentation, and pro ageing. Dr. Holden mentions that even though she’d love to include fragrances and essential oils in her products, she’d rather keep the formulas as natural and straightforward as possible adding that “kind skincare has little or no smell.” The brand is certified by Certclean and meets the Australian Certified Organic Standard. The brand is proud to be manufactured in Australia and is cruelty-free, toxin-free, and vegan. It has won 14 international beauty awards since its launch.

Wild-Harvested Kakadu Plum Vitamin C Serum hydrates and promotes dewy skin. This product is a recent Winner at The Global Makeup Awards 2022 for both Best 50+ anti-ageing product’ and ‘Best Innovative Beauty Product’. With the blend of Australian botanical extracts, it’s clear why this is an award winner. The ingredients are organic and natural and help to reduce uneven skin tone, promote collagen production and create a more dewy skin. There is organic aloe, propanediol, wild-harvested kakadu plum, finger lime caviar, waratah, organic natural glycerin, water, sodium levulinate, sodium anisate, and sodium hyaluronate.

Let’s look at the three hero native Australian ingredients starting with the kakadu plum. It’s a fruit known for its source of vitamin C and is thought to be the richest source of vitamin C of any known plant! It contains high levels of phytonutrients and bioflavonoids that enhance the formula's efficiency and may assist in transporting vitamin C. Plus, its insoluble fibre helps stabilise vitamin C and makes it easier for the skin to tolerate ascorbic acid. Vitamin C improves skin luminosity and pigmentation by inhibiting the enzyme tyrosinase, which helps prevent melanin production and reduce skin issues caused by UV exposure, such as redness and sun damage.

The waratah extract found in the serum intensifies the antioxidant activity. The extract itself has powerful antioxidants that reduce cell death and injury, which are a significant cause of ageing and helps build collagen and elastin, which keeps skin firm and plump.

The third ingredient is the finger lime caviar extract which is high in ferulic acid, which helps stabilise the vitamin C in the serum, which is why this product is suitable for all skin types, including sensitive skin. Not only that, but the plant is said to help fight fine lines, hyperpigmentation, acne, and dry skin.

Other ingredients here are organic aloe vera made up of 80% water, together with vitamins A, B, C, D, E, and more unusually, vitamin B12. It soothes and moisturises, and also fights skin ageing and pigmentation. Propanediol is derived from corn acts as a humectant and emollient and helps reduce moisture loss. Organic natural glycerin is extracted from vegetable oils and has anti-bacterial qualities, adds a silky smooth texture, is suitable for skin sensitivity and improves the barrier function. Sodium levulinate is a natural preservative obtained from starch and vegetal inulin. Sodium anisate is from fennel, it’s antimicrobial and when paired with sodium levulinate, the two ingredients work in tandem to make a very efficient preservative controlling microorganism colonies, without altering the integrity of the formula. Finally, sodium hyaluronate attracts moisture in skin cells and due to its low molecular weight can provide a more significant hydrating effect than hyaluronic acid.

Like the other serums in the range, this has a stylish, clear glass bottle and dropper for application. It is fragrance-free, vegan and not tested on animals. It’s also certified organic, spray-free and has wild-harvested ingredients. It’s a serum that can be ‘layered’ or paired with others like the Phyto-A+ Australian Native Tobacco Serum particularly if you have sun-damaged and pigmented skin like us. Did you know that approximately 1 in 50 people are sensitive to vitamin C in skincare? What we like about this Wild-Harvested Kakadu Plum Vitamin C Serum, is that it’s packed full of natural vitamin C, which is less irritating than the synthetic forms of vitamin C found in other serums. We’re always nervous when using skincare high in vitamin C due to having had adverse reactions and redness. However, we found this extremely gentle and hydrating on our sensitive skin. As Annie states, “The skin will only absorb as much vitamin C as it needs.,” and went on to say, “if your skin is dull and dry, or your nutrition is poor, and you are concerned that your skin needs higher amounts of vitamin C. We recommend you use your vitamin C serum on clean skin twice a day. A little applied more often is better than a high % applied only once.” They also have clinical studies on this Wild Harvested Kakadu Plum Vitamin C Serum, where they measured the skin luminosity with its 'Gloss value'. The average improvement in gloss value with 20 volunteers, the average age of 37, was 17%. On the best volunteer, Kakadu Plum Extract was shown to induce skin luminosity up to 21% after 15 days and up to 30% after 30 days.

In the heat, we’ve been using this serum and an SPF and found that no extra moisturiser is needed. As you can probably tell, we’re smitten with Founder’s Formula. They’re extremely innovative with their use of these extraordinary native botanicals. Not only that, we love that they’re all natural formulations and have clinical trials and science to back them up. Curious to try? Then see here for the 30ml Wild-Harvested Kakadu Plum Vitamin C Serum at $120 AUD. 

Founder's Formula : Macadamia Omega-7 Cleansing Oil

We were thrilled to see one of our favourite Australian skincare brands Founder's Formula as a 2022 Beauty Shortlist Editor’s Choice winner, and this time, it’s with their Macadamia Omega 7 Deep Cleansing Oil which the brand very kindly sent us a while back to try on The Amazing Blog. That’s why today we thought we’d feature their cleansing oil, and tell you a little bit more about it.

Anthropologist Dr. Annie Holden founded Founder's Formula in March 2021. Annie Holden studied Australian botanicals and discovered how effectively they could be used in skincare. Australia contains over 70% of the world's most unique plants. And many of these plants are high in various nutrients, which have many benefits for the skin. Australian botanicals contain many active, potent ingredients which have proven to be very beneficial in skincare. Founder's Formula is a very sustainable and environmentally friendly brand, as all products are clinically clean, and ingredients are from organic suppliers and wildly harvested when possible. All the formulas are vegan and use minimal natural and organic ingredients, which are mainly locally sourced. To see our other reviews of Founder’s Formula see here.

The Macadamia Omega 7 Deep Cleansing Oil is an excellent cleanser, and as an oil-based cleanser, it’s unique from other types of cleansers, such as foam cleansers or bars. Oil-based cleaners are particularly effective at removing dirt or makeup from the skin because they sink deep and can dissolve any excess oils in the skin. Therefore, they are typically thought to be more effective than foam cleansers or bars, as they’re very gentle and don’t strip the skin or cause breakouts as they contain very soothing ingredients, which don’t irritate the eyes or skin.

The product has six nourishing ingredients which protect the skin, boost collagen and elastin synthesis, and improve micro-circulation. The first and star ingredient is organic macadamia seed oil, (also known as Queensland nut tree or maroochy nut) which has ample benefits and is very high in omega 7, which is often referred to as the 'beauty omega.' omega 7 increases the synthesis of elastin and collagen. It restores the skin's omega balance, protecting skin cells and supporting cellular health. Macadamia is also rich in squalene which helps in cell regeneration. It also contains phytosterols that protect the skin, and are filled with fatty acids, which have anti-inflammatory properties. There is also organic jojoba seed oil which gives the product its soothing and antioxidant properties. The peg-20 glyceryl isostearate is a mild cleansing agent, but it also contains many soothing properties, it’s considered a very safe ingredient in skincare products and has undergone an extensive toxicology review, see here. The organic avocado oil and hemp seed oil are vital sources of skin-replenishing fatty acids and an excellent source of amino acids, and vitamin E. Talking of vitamin E there’s tocopherol, an antioxidant form of vitamin E, which helps maintain healthy skin. Finally, there’s the organic Australian sandalwood seed oil, which here is used as a fragrance but can also have antibiotic properties. 

This Macadamia Omega 7 Deep Cleansing Oil works well for all skin types including sensitive ones. Founder Annie Holden says it’s her favourite product, "I live at the beach and slather myself in sunblock every day, so I wanted to create a rich, organic, nourishing cleansing oil that would remove every skerrick of sunblock clean away but not strip my skin. I love all my products, but that is my favourite." We found that this oil cleanser thoroughly cleansed away city pollution, as well as any stubborn residue of makeup. Plus, as we use 50+ SPF all year round - it ensures it’s fully removed at night as it can lead to clogged pores and increment in the production of sebum, and none of us want more spots! With the few natural and organic ingredients here, there are ample benefits of using an oil-based cleanser, and we think that this Macadamia Omega 7 Deep Cleansing Oil is an excellent addition to anyone's skincare routine and another one of our #amazingfinds. To purchase 150 ml for 59 dollars or 250 ml for 85 dollars, AND to get a 10% discount please click here expiring 30 June 2022, Adding code AMAZING at check out, valid one per customer.

Founder's Formula : Post-Workout Australian Clay Detox Mask

At The Amazing Blog, we’re always on a quest to find new natural products with unique plant-based formulas. And in our search, we discovered the Australian botanical skincare brand Founder’s Formula. Regular readers will remember that we recently reviewed their Phyto-A+ Australian Native Tobacco Serum here. Today we’re featuring their equally intriguing face mask, but this is not just any face mask… It’s a Post-workout Australian Clay Detox Mask, see below to learn more.

Founder’s Formula was launched by anthropologist Dr. Annie Holden in 2021, but the brand’s story starts three years earlier. After visiting Cosmoprof, the world’s biggest beauty trade show in Italy, Annie realised that there were plenty of beauty products from around the globe, but none with Australian botanicals. This inspired her to go back to Australia and conduct research on Australian botanicals and how to include them in modern-day skincare. Dr. Holden immersed herself in the research, as she had done previously when spending 35 years of her professional life working with indigenous peoples in remote parts of Australia. During this time she built her lab where she experimented with gentle formulas rich in wild-harvested and organic ingredients. Australia’s geographic location makes its plants extremely unique, in fact, 85% of its plants grow only in Australia. Also, did you know Australia has 23,000 known species? However, those that have been properly studied, are less than 1,000! These botanicals have adapted to the harsh Australian climate and have developed ways to store large quantities of phyto-compounds (chemicals believed to have medicinal properties) to survive in this environment. As a skincare enthusiast, Dr. Holden was eager to create her own skincare range using these potent plant-based ingredients. Once she shared her newly created products, she received overwhelmingly positive feedback and Founder's Formula was born. The brand was created to be the “best possible in uncompromising, potent, effective skincare using Australian Botanicals.” By working with one of Australia’s leading formulation chemists and applying research from Australia's leading 5-Star Plant Science universities, the company has created a range of skincare to target hydration, anti-inflammation, depigmentation, and pro-ageing. Specifically, the 13 products within the range are crafted to bring hydration back into the skin, fight and prevent inflammation and combat hyperpigmentation which can be a result of sun damage, helping to revitalise the skin bringing it back to optimum health. Dr. Holden purposely avoids the use of essential oils and fragrances, formulas are developed using only the most simple and natural ingredients to be kind to both the skin and planet. These evidence-based formulas are clinically clean, and the ingredients are sourced from certified organic suppliers, making the brand CertClean certified. Founder’s Formula shows their commitment to harvesting organic ingredients, and they also meet the Australian Certified Organic Standard (ACO). The products are all manufactured in Australia, are toxin-free and are developed without animal testing.  

We received the Post-Workout Australian Clay Detox Mask designed to cleanse and soothe the skin. This mask won the Best Natural Skin Mask (Bronze Winner) at the 2021 Global Clean and Green Beauty Awards. With the mask’s exceptional blend of natural Australian botanicals, let’s just say, we weren't surprised it was award-winning. Clay masks are known to help skin heal, brighten the complexion, improve blood circulation beneath the skin and promote collagen production. The Founder’s Formula mask here aims to draw out toxins, deeply cleanse, maintain clean skin health, and soothe the skin. This product combines key ingredients like Australian clay, Tasmanian mountain pepperberry, babassu seed oil, and squalane to nourish and respect your skin's natural balance. Australian clay works to draw out toxins from your skin, which can strengthen the skin barrier and improve skin elasticity. The Tasmanian mountain pepperberry (pictured above), comes from a shrub found in south-eastern Australia. It’s used in skincare to reduce inflammation redness and sensitivity. This pepperberry consists of the powerful active polygodial, which has antimicrobial and anti-inflammatory. It’s also a bushfood condiment added to curries and alcoholic drinks and even export to Japan to flavour wasabi!  As for the certified organic babassu seed oil, this extract is packed with lipids and restorative essential oils to moisturise the skin, and it is highly recommended for people with eczema or dry skin. Plus, we found that this babassu seed oil doesn't clog pores as many other oils do! Another ingredient to highlight is the plant-based squalane, a hydrocarbon and natural emollient, which means it helps your skin deeply retain moisture. Squalane has a long shelf life and is a common ingredient in skincare, as it prevents dry patches and is highly effective at leaving your skin feeling smooth and hydrated. A few other elements worth mentioning are the peptides (tyrosine and arginine based molecules) that are included in the mask. These peptides work with skin nerve cells to trigger met-enkephalin, an opioid peptide, to help calm the skin and prevent inflammation at the source. In a sea of face masks, this one stands out. It leaves skin feeling cleansed and refreshed, plus we were impressed with this mask’s ability to promote longer hydration in the skin. The clay mask is easy to use, fragrance-free, cruelty-free, and suitable for vegans. It is packaged in an aluminium tube, as aluminium is a highly recycled and circular economy material; but there’s a plastic cap, so please recycle this too! The mask also comes with a complimentary muslin cleansing cloth to help with removal. Founder’s Formula suggests using the mask after a workout, a run, or any time after your skin is exposed to an unclean environment, this is when the clay mask is at its most effective as it binds oils and draws out the residue of sunblock and other toxins. We thoroughly enjoyed taking 15 minutes of relaxation time to use the clay mask, and applied a light layer directly onto our post-workout skin and left it on for 10 minutes - for optimum performance - then rinsed away in lukewarm water. By the way, the brand says to get the best results, please refrain from cleansing your face prior to mask application. The results were noticeable, skin felt was hydrated, and our complexion softer. The mask can be applied daily, and with the results we received, it seems like we have a new product to add to our post-workout skincare routine. We are looking forward to featuring more from Founder's Formula, to share with you its array of magical antipodean botanicals. You can purchase the 75ml Post-Workout Australian Clay Detox Mask here for $68.00AUD.  AND to get a 10% discount please click here expiring 30 June 2022, Adding code AMAZING at check out, valid one per customer.

Founder’s Formula : Phyto-A+ Australian Native Tobacco Serum

Regular readers of The Amazing blog will know how much we love to discover and introduce new and unusual plant-based ingredients. Today, we're featuring Founder's Formula,  a brand whose mission is to unlock the potential of Australian botanicals. This type of skincare is a first for us, so we were excited to try their Phyto-A+ Australian Native Tobacco Serum with its award-winning and cutting-edge ingredients. 

The Australian skincare Founder's Formula was launched in February 2021 by anthropologist Dr Annie Holden. She has spent 35 years of her professional life working in remote areas of Australia with indigenous peoples, and during this time, she developed an interest in Australian botanicals. There are 23,000 known species in Australia, but scientists have studied less than 1,000 of these to date. Also, 85% of Australia's plants can only to be found in Australia! Many of these plants have evolved to store vast quantities of phyto-compounds (protective chemicals with medicinal potential) needed to survive the harsh Australian climate. The ancient aborigines have revered these indigenous botanical ingredients for their healing and protective properties on the skin. Dr. Holden was inspired to incorporate this alchemy of medicinal plants into modern skincare to create products that are "the best possible with no compromises in ingredients, formula, concentrations or manufacture." Drawing on research from Australia's leading 5 Star Plant Sciences universities, Dr. Holden collaborated with formulation chemists to develop the Founder's Formula range. With the thirteen facial products now in the range, the brand formulates with four main missions in mind: Hydration, anti-inflammation, hyperpigmentation and pro-ageing. They aim to provide deep hydration, tackle skin inflammation at the source, reduce hyperpigmentation caused by age or sun exposure, and bring vitality back to the skin. In addition, Founder's Formula is certified Certclean and meets with Australian Certified Organic Standard (ACO), as they source ingredients from certified organic suppliers. They say that ingredients are certified organic, wild-harvested, and spray-free, and they are diligent in our sourcing and the provenance of our ingredients. All products are made in Australia without any toxins, animal products, or animal testing. 

Founder's Formula Phyto-A+ Australian Native Tobacco Serum was the Gold Winner of the Global Clean and Green Beauty Awards 2021 "Best Vegan Skin Care Product" award.  And with good reason! It's a serum that uses the key ingredients Australian native tobacco (nicotiana benthamiana) plant, aloe vera, sodium hyaluronate and gluconolactone. Let's start with the one that puts this serum head and shoulders above the rest…  The Australian Native Tobacco, a relative of tobacco, activates the same pathways as retinoids that lead to the stimulation of collagen but is actually four times more effective. We also learned from scientists at the Queensland University of Technology that this Australian tobacco plant holds a gene that could be key to growing crops in space. This extraordinary nicotiana benthamiana has survived the harsh climate of the northern territory for over 750,000 years - all with no immune system! A trait that means contrarily it's very resilient, with fast-growing abilities, which, if transferred to other plants, would be beneficial in a sterile environment like space. It's also been widely used in the study of plant virology and has been the plant species of choice for some scientists in their quest to develop a vaccine for COVID-19. The other key ingredients are organic aloe vera leaf extract, full of vitamins A (beta-carotene), C and E, all of which are antioxidants. Aloe vera also has anti-inflammatory properties, lightens skin pigmentation, and has been shown to increase collagen production in the skin. Also, not forgetting the sodium hyaluronate here (a derivative of hyaluronic acid), which penetrates deeper into the skin to boost skin hydration and elasticity. And finally, the gluconolactone, a polyhydroxy acid (PHA), is often referred to as next-generation AHA – although similar, it is much gentler and better for more sensitive skin types. It also helps increase skin cell turnover and improve the appearance of ageing skin.

This Phyto-A+ serum has been shown to reduce pore size, improves radiance, increases hydration, and reduces the count and appearance of wrinkles through these combined potent ingredients. In clinical trials, participants experienced a 42% improvement in wrinkle count, 37% improvement in wrinkle depth, 47% improvement in skin radiance, and hydration up by an improved 27%. Best of all, these results appeared after only one month of daily use (see their website). The serum is suitable for all ethnicities and skin types. It also has a pH level of 5.5, which is the ideal pH level for skin, and allows it to perform at its optimum. It is fragrance-free, so no scent conflicts with other layered moisturisers or makeup. It's a potent clear gel-like serum, where only a few drops are needed. Measured from the glass pipette, we applied about two or three drops onto cleansed skin, morning and evening. It felt refreshing and cool on the skin and was quick to absorb. It is a versatile serum that can be used by itself or, as mentioned above as we did, under moisturiser or makeup. It suited all our skin types and felt light and hydrating. It’s another of our #amazingfinds! Founder's Formula recommends for dry or mature skin; you can pair it with their Nourishing Facial Oils or with the Wild-Harvested Kakadu Plum Vitamin C Serum for sun-damaged and pigmented skin. We are looking forward to trying more from this brand and discovering more botanical wonders from down-under. To purchase the 30ml Founder's Formula Phyto-A+ Australian Native Tobacco Serum at $120.00AUD see here. AND to get a 10% discount please click here expiring 30 June 2022, Adding code AMAZING at check out, valid one per customer.