The shampoo you use can make or break your hair (literally!), and when it comes to chosing your haircare, there are so many factors to consider. With many choices available on the market, at The Amazing Blog we tend to gravitate towards natural and eco-friendly products with simple ingredients that we can recognise. Today, we’re highlighting the natural brand Grüum and four types of their shampoo bars.
Grüum is a Manchester-based brand founded in 2016 by four friends Andy Shaw, Bethanie Sleigh, Simon Leonard, George Lagonikas. During a trip to the supermarket, they realised how there was a lack of good natural skin and haircare products for both men and women at reasonable prices. Determined to create affordable and straightforward everyday skin, hair, and grooming essentials, the friends quit their jobs, invested their savings, and launched Grüum. Inspired by Scandinavian ideals, they launched Grüum based on the three core principles of “Simplicity, Honesty and Fairness,” to reflect each of their products. They created inclusive products, and developed a single skincare range suitable for anyone regardless of age, gender, or race. Grüum products are free from toxins and contain natural ingredients, and the brand does not use EDTA, parabens, or artificial colours. We were also happy to find that Grüum never tests on animals nor sources ingredients from suppliers who do, and almost all of their products are vegan! Grüum is also eco-friendly: they make their products in the UK, reducing transport emissions and use only space-efficient and minimal packaging with recyclable materials. They are the first UK brand to offer a shaving razor recycling system.
We were sent four of Grüum’s Shampoo Bars, which are a solid form of shampoo. While liquid shampoos contain detergents that can often strip the hair of its natural oils, shampoo bars contain solidified oils, butters, conditioners, and cleansers that don’t lead to breakage or dry hair out over time. Grüum uses Sodium Coco-Sulfate, a palm-free alternative to the traditionally-used sodium lauryl sulfate (SLS) detergent extracted from coconuts. Shampoo bars also contain less water than liquid shampoo, meaning that the shampoo is more concentrated and potent with ingredients. Because they’re solid, shampoo bars also reduce plastic waste, and are travel friendly. The first of these bars that we tried was Grüum’s Shine Boost Bar with henna and juniper extracts . While most of us associate henna with the dye used for skin and hair, this extract from the Henna flower also helps seal the hair cuticle, making it less susceptible to breakage and increasing its shine. Juniper extract has astringent qualities, meaning that it tightens pores, strengthens hair roots, and increases hair growth. Because of henna extract it makes this bar best for darker and dyed hair. The second bar that we tried was Grüum’s Revitalising Bar for dull hair. The key ingredient in this bar is cocoa butter, a butter rich in antioxidants and fatty acids extracted from cocoa beans. Because of its nutrients, cocoa butter offers many benefits for hair: It moisturises hair, strengthens the hair shaft, prevents hair loss due to breakage, replenishes oils, and repairs damaged hair strands. The cocoa butter, along with the coconut oil in the bar, left our hair feeling squeaky clean but smooth and moisturised at the same time. The third bar that Grüum sent to us was their Brightening Shampoo Bar with lemon and sweet almond oil. The lemon juice contains citric acid, which acts as a natural bleaching agent and on the hair. As a lightener, lemon juice is the most effective for dark blond to light blond hair, so it’s best used to maintain the brilliance of hair that’s already light. Unlike other almond oils, sweet almond oil is free from toxins and contains high concentrations of vitamin A and E, omega-3 fatty acids, and zinc. The oil moisturises both the scalp and the hair, preventing breakage, split ends, itchy scalp, and dry roots. The final bar that Grüum shared with us was the Nourishing Shampoo Bar with coconut oil. A natural and straightforward bar with only five ingredients, the main star of this shampoo bar is its coconut oil. The fatty acid found in coconut oil is lauric acid, giving it a long structure that is easily absorbed into the inner layer of the hair shaft and helping to reduce protein loss. This protein retention allows hair to become more moisturised, smooth and shiny. With its simple but effective ingredients, it’s no wonder that this shampoo bar is suitable for all hair types! This was our favourite, with our long and also curly hair this worked the best out of the four, as it left hair clean and not too tangly. To use any of these bars, wet your hair and swirl the shampoo bar between your hands or over your hair to create a lather. Then, massage into your hair and rinse. However, we would like to mention you DO need conditioner with these shampoo bars, they are not a 2-in-1. Grüum do a Conditioner Bar, but sadly didn’t send it to us.
If you’re interested in making the switch to Grüum’s shampoo bars, you can find all four bars mentioned above on their website in 50g bars for £8.00 for a one-time purchase or £5.00 if you sign up for one of their subscription services. Best of all, these shampoos are long-lasting and offer up to 60 washes per bar! The Shine Boost Bar with Henna and Juniper is available here, and the Revitalising Bar for Dull Hair is available here. You can purchase the Brightening Shampoo Bar with Lemon and Sweet Almond Oil here and the Nourishing Shampoo Bar with Coconut Oil here.
