After a long year stuck inside, there is no better feeling than being able to go out again, and for us at The Amazing Blog, this means putting a little more effort into ourselves and our appearance! That is why we went on the hunt for new and unique beauty products to break us out of our post-pandemic slump. Root Minerals caught our attention with its multitude of natural products. We decided to try the Moisture Infusion Lipstick in the shade Strawberry Kiss and the IntensifEYE Me Natural Mascara.
Root Minerals is a vegan makeup brand that is “inspired by love.” The company, which is based in the UK, was founded by Jay Baharj in 2016. Jay’s story starts with the love for his wife and a fascination with natural ingredients. When Jay’s wife, Amy, used makeup, her sensitive skin would have a bad reaction, eventually leading her to stop wearing makeup altogether. Jay began to wonder if other people suffered this way and why makeup couldn't benefit the skin. These questions drove Jay to research many different “natural” brands that contained many harmful and unnecessary ingredients. Out of frustration and love for his wife, Jay founded Root Minerals to create makeup products that would be cruelty-free, ethical, and all-natural. Jay now has a well-established makeup line featuring over 60 super pigment eyeshadows, 30 organically infused lipsticks, 36 foundation shades, and more! Root Minerals proudly holds the vegan certification and uses its brand to advocate against animal cruelty. Root Minerals began with a story of love and continues to promote love through its natural and ethical products.
The first product that we tried was the Moisture Infusion Lipstick in the shade Strawberry Kiss. All of the lipsticks in this collection are infused with organic oils and plant-based waxes, which protect the lips from the sun and provide staying power for all-day colour. Natural oils and waxes are also beneficial due to their moisturising and nourishing power, setting apart the Moisture Infusion Lipstick from others that dry out our lips as the day goes by. Some of the most notable ingredients in these products are castor oil, shea butter, and iron oxide colouring. Castor oil is rich in monounsaturated fatty acid ricinoleic acid, which helps retain the skin's moisture by preventing water loss through the outer layer of the skin. When used in lipstick, castor oil keeps the lips hydrated and helps avoid the product's bleeding around the lips. Shea butter is an easily absorbed ingredient that goes to work at treating and preventing chapped lips. The fatty acids and antioxidants found in shea butter help smooth lips and create a soft and supple look. Iron oxide colouring is a natural colourant that comes from the oxidation of sedimentary rocks, leaving us with brilliant shades of silver, red, yellow, brown, and more. Iron oxide is moisture resistant, making it perfect for the gym or summer heatwaves. The shade Strawberry Kiss, a dark metallic orangey-red colour, and is reminiscent of the natural wonders left behind by oxidised rock. The colour is earthy and rich, perfect for a pop of colour and has a fabulous bit of shimmer for this festive period. The application was smooth and felt nourishing even hours after applying.
The second product that we tried was the IntensifEYE Me Natural Mascara. This cleverly named mascara has a specially designed brush and formula meant to thicken and darken lashes. This multifaceted mascara is waterproof, quick-drying, and perfect for sensitive eyes or contact wearers. The unique formula contains natural plant oils and vegetable waxes for long-lasting wear. One ingredient that stood out to us is oryza sativa bran oil. This bran oil helps to repair dress and brittleness while contributing to hair growth. This oil helps treat and nourish the eyelashes while being worn, making a multi-purposeful product. In addition to healing the lashes, the mascara can be used as an eyeliner due to its creamy texture or used to eliminate white hairs. We liked how the formula was buildable, which meant we could add more or less mascara to create a day or night look without the mascara clumping. Just a few swipes left our lashes fuller and thicker, and the creaminess of the product made for a smooth application. If you are looking to add mineral makeup into your routine, then these natural and ethical products will be for you. To purchase the Moisture Infusion Lipstick for £25, click here. To purchase the IntensifEYE Me Mascara for £25, click here.