Scandinavian PR in UK

Circulove : CALM Face & Eye Serum

At The Amazing Blog new skincare ingredients always pique our interest, and when we learnt about this CALM Face & Eye Serum by Circulove, with its biotic actives designed to deliver probiotic benefits directly into the skin – we knew this was a must-try! 

Circulove is a Scandinavian brand that was founded in Finland in 2020. Where a group of designers, natural cosmetics chemists, beauticians, nurses and lifestyle professionals have come together to create this brand to help people live a “more sustainable and purposeful lifestyle while enhancing their natural beauty.” The idea of a circular lifestyle is the basis of Circulove. The concept of circularity focuses on cycles in the sense that things should be reused and recycled. Circularity considers entire ecosystems, like social, cultural, natural, and human capital, and the benefits of these systems. With this ideal in mind, their goal from day one has been “to create clean, biotic skincare products with no compromises.” Päivi Paltola, the founder of Circulove, was concerned with the increased occurrences of greenwashing and began investigating circular design principles to try and create “more purposeful beauty.”  Circulove is committed to following the United Nations Sustainable Development Goals (SDG’s), which are a collection of 17 interlinked global goals designed to be a blueprint for achieving a better and more sustainable future. Anyone can see their commitment to these values and goals, with toxic-free products and less waste; they use 30% ocean waste plastic for their recyclable mono-material bottles and organic by-products from the food industry for ingredients. The plastic used is recycled waste plastic collected from the Java Sea, meaning Circulove contributes to the ocean clean-up movement. They also promote up-cycling and transparent supplier networks, scrutinizing their own carbon footprint, by using 85% of Finnish or local Scandinavian ingredients in their products. Paltola says it best, “we know we are on a lifelong learning journey, and we believe that every action counts.” They are also FI-NATURA certified.

The CALM Face & Eye Serum hydrates, soothes and protects the skin. What makes this serum ‘different’ is that it combines vegan prebiotics, probiotics and postbiotics with eight luxury plant extracts and oils to help reset the skin taking it back to its original and natural state. Prebiotics are compounds that induce the growth or activity of beneficial microorganisms and may help improve the skin’s barrier function. Applying topical prebiotics and probiotics to the skin is the most effective and direct way to affect the skin’s microbiomePostbiotics include enzymes, peptides, and cell surface proteins and are a by-product of the fermentation process of the probiotics. The ingredients in this serum are fermented for 3-5 weeks, which is the chemical breakdown process of the prebiotics and postbiotics. Following the fermentation process,the plant extracts and oils are then added. The CALM Face & Eye Serum helps reduce redness, creates long-lasting moisture, protects against free radicals, and balances the skin’s pH and oiliness. The beauty of this serum is that it is suitable for all skin types, and can significantly help those with sensitive, rosacea, couperose or atopic skin. The CALM Face & Eye Serum contains a few other key ingredients. The antioxidant and flavonoid plant extracts are derived from lady’s mantle,  blueberry and lingonberry. The pure oils here are raspberry seed, jojoba and sunflower, hemp, and rosehip all of which are rich in essential fatty acids such as omegas 3 & 6, vitamin E and antioxidants. The vegan prebiotics, probiotics, and postbiotics come from fermented oats and tapioca; the slow fermentation process ensures that these ingredients stay nutrient-dense. Beyond these ingredients, Circulove has provided a detailed ingredients list that includes the country of origin (the list can be found here ) where the brand delivers full transparency for each product - and we’re obsessed! In their efforts to create sustainable products, the packaging is airless, designed specifically for their all-natural skincare, and this design lets you use every last drop of the product since the bottom of the packaging rises as you use it. The simple white opaque bottle ensures that the natural ingredients retain their integrity. Each of Circulove’s products are free from mineral oil, parabens, phthalates, sulphates, silicones, chemical sunscreen, nano zinc oxide colourants, added perfumes and GMOs. 

To use the CALM Face & Eye Serum apply to clean skin on the face, under the eyes and around the lips - both day and night. NB: We found that the airless pump required a quick 5-10 pumps to activate before using. It can be used alone for combination or oily skin, or if like us you have normal to dry skin, then use it prior to moisturiser or face oil. The fragrance gave us a delicious hint of berries combined with green tea. It felt like a lotion to apply and absorbed quickly as It’s light to the touch, but super-hydrating once on the skin, and yes, we’d say it’s yet another of our #amazingfinds. The 30ml CALM Face & Eye Serum is available for purchase directly from Circulove’s website here for € 59.00.

 

Grevinnans Rum: Ansiktsmask/Peel, and Saltvattentvalen No:1

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When it comes to skincare, sometimes simplicity is key, and at The Amazing Blog  we love it when natural products offer multiple benefits and uses. Today, we’re introducing two more versatile and handy products from one of our favourite Nordic natural skincare discoveries Grevinnans Rum, who we recently wrote about here. See below with their Ansiktsmask/Peel  and the Saltvattentvalen No:1.

As regular readers will remember, Grevinnans Rum is a family-owned organic skincare brand founded in Gränna, Sweden, by Karen Egertz. With a background in the skincare business and a degree in marketing, she decided to open a skincare shop where she would sell unique, organic skincare. However, she quickly realised that the products she hoped to stock did not exist, and with the help of her family, she closed her physical shop to focus on producing her own organic and vegan skincare products. With the motto “Only the best is enough,” Grevinnans Rum pride themselves on the quality of their products, carefully selecting their ingredients. Karin and her team manufacture everything by hand in their small skincare factory, from organic raw materials and natural raw materials such as water and salt.  Their attention to detail results in skincare that is natural, cruelty-free, palm oil-free, and suitable for all skin types. It’s no wonder that Grevinnans Rum won two Nordic Natural Beauty Awards in 2020 from and were nominees at STHLM Beauty Week Awards 2021.

As a two-in-one, this Ansiktsmask/Peel face mask and peel is a brilliant multitasker that works as both a deep cleanser and moisturiser. Suitable for all skin types, It contains many natural active ingredients. The first of these are two types of clay: Moroccan lava clay and white kaolin, these work together to cleanse the skin, dissolve blackheads, and control sebum production. It also contains oat silk, a protein-rich oat flour extract that improves skin texture and leaves skin feeling smooth. In addition, the Ansiktsmask/Peel includes moisturising ingredients such as jojoba oil and frankincense, the oldest essential oil still in use that was said to have healing properties by Queen Cleopatra herself. When applying the Ansiktsmask/Peel onto your face and neck, leave it on for about three to ten minutes, depending on how much time you have. We followed Grevinnans Rum’s recommendation and used this mask twice a week and found that it helped cleanse the skin by drawing out the impurities, and when rinsed off, it left our complexions feeling hydrated and soft. Another big plus, is that they say with regular use it helps reduce any pigmentation spots or sun damage. The 100ml jar of Ansiktsmask/Peel can be purchased here for 499 KR (£41.53).

Next, we tried Saltvattentvalen No:1 (AKA the Saltwater Soap No:1), this is a handmade and organic saltwater soap that can be used as a hand and body soap, and is also gentle enough to be used on the face. It contains saponified coconut oil, natural glycerin, Dead Sea salt, peppermint and citrus (litsea cubeba). Using a saltwater soap was a first for us; it means that it contains potassium salts rather than sodium salts, making it gentle, not abrasive. Interestingly, the brand suggests using it also when bathing in the sea or freshwater lakes to get most out of the soap, and to feel more at one with nature. Saltwater soaps provide many benefits to your skin: They moisturise without leaving a greasy feel, exfoliate dead skin cells, draw out skin impurities and fight acne, and absorb excess oil. The use of saltwater in soap also increases circulation; the principle of using saltwater has been around since the Ancient Greeks and Romans who used saltwater-based baths and products to help them reduce stress and improve sleep quality. Packaged in a branded paper surround and carried by a loop of handmade rope strung through the middle, the packaging for the Saltvattentvalen No:1 is very eco-friendly and recyclable. As mentioned above, you can use the soap in all types of water, and if you find yourself using the soap in cold water, they suggest that it be heated in the hands, rather than in the water, to help produce extra foam. We found it to be an excellent multitasker – cleansing, exfoliating and very gentle. We only used it in the shower and bath and are still super-curious to try it in the sea! We loved how easy it was to use, and how it made our skin feel clean and soft, leaving a subtle zesty scent which was a welcome bonus! Out of the two products this was our favourite and one we’d rate as another our #amazingfinds. We’ve fallen in love this brand, and can’t wait for Grevinnans Rum to be stocked in the UK. To purchase this 250g Saltvattentvalen No:1, see herefor 159  KR (£13.23).

Grevinnans Rum: Firming Body Oil

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At The Amazing Blog we have a soft spot for Scandinavian skincare brands, especially those that include their native ingredients. We have had our eye on this lifestyle brand Grevinnans Rum as many of their products contain locally sourced organic botanicals and cold-pressed oils. Today we are featuring their Firming Body Oil.

Grevinnans Rum is an organic lifestyle and skincare brand based in Gränna, Sweden. Founder Karin Egertz has worked with skincare all her professional life, and has always made her own small batch skincare. After realising that the type of sustainable and organic skincare, that many people were looking for didn’t exist, she decided to expand her production and open a shop. In a recent interview, with the Nordic Natural Beauty Awards  Karin said, With help from my husband and sons, we expanded the production to meet the demands. Everything was handmade by us from the finest organic raw materials. The demand was so great that we decided to close the shop and only focus on production.” Unlike other skincare brands, Grevinnans Rum products are handmade using the finest raw materials sourced from local Swedish producers. Products are also free from palm oil and animal testing, making them cruelty-free, vegan friendly and suitable for all skin types. The range has artisian soaps, lotions, body balms, salt scrub, body oils, face oils, serum and many more. When asked what Grevinnans Rum is about, Karin said in an interview with a Scandinavian lifestyle blog Stromstadspa, “In short, you can say that everything about us, is about natural luxury and no-nonsense!” The formulas are designed with the utmost care making them one of the most exclusive natural brands in Sweden. They bring to life traditional knowhow with their use of medicinal plants, with an alchemy that embraces both the old and the new.

Grevinnans Rum Firming Body Oil is a luxurious dry oil designed for the whole body. it has benefits such as anti-ageing, helping to get rid of stubborn wrinkles and cellulite, and of course, skin firming; with the added bonus of soothing the skin and giving it a natural glow. The ingredient include: Sea buckthorn oil, this is extracted from berries and seeds of the plant, which are rich in vitamins and minerals. This specific oil can help stimulate skin regeneration and reduce inflammation following UV exposure, protecting skin against sun damage. Rosehip oil contains vitamin C and A which can benefit the skin in many ways as it can reduce hyperpigmentation and stretch marks. In order for this body oil to keep the skin supple and nourished, marigold oil is added, which has healing properties that offer an immediate boost to dull skin. Avocado here is rich in vitamin E and biotin, this fruit helps increase skin elasticity and prevents dry skin. Carrot and sunflower oil contains anti-inflammatory properties that soothe the skin. Lemon verbena is another botanical here that not only awakens the body, but it also detoxifies and treats the skin. Lastly, natural peppermint adds to the relaxing smell and cooling effect. Other ingredients include thistle oil, safflower seed and a few others. With this plethora of botanicals and natural oils, makes this a nourishing Firming Body Oil ideal for rosacea, psoriasis, eczema or stressed skin. The fragrance is subtle - all we could detect was a gentle mix of lemon verbena, mint and marigold. When applied it left our skin looking glowing and radiant - we used it on décolletage, arms, legs and torso; and when applied it felt super- luxurious! It may be for skin-firming but we also found it hydrating and replenishing too. It’s a fantastic multipurpose oil (think about adding to ends of hair too) making this 100ml bottle, in our view, a ‘must-have’ item to take on your travels this summer. To purchase the 100 ml Firming Body Oil see here for 499 KR/£42.02.