Calling clean, green parent and baby brands! The 7th annual Beauty Shortlist Mama & Baby awards are now open for entries. But hurry – the final deadline is May 8.
The hotly anticipated Beauty Shortlist Mama & Baby awards are back to celebrate outstanding ethical products for parents, babies, toddlers and beyond.
Right now parents are more plugged in than ever to global health concerns. So there’s never been a better time to shine a spotlight on cherishable essentials that beautifully nurture, pamper and protect our families.
“There’s huge demand among parents for products that meet high ethical standards with an ingredients list that’s as pure and natural as possible,” says awards founder Fiona Klonarides.
“However, well-meaning mums and dads can find it tough to navigate the category. We need to direct consumers away from the big non-natural ranges cluttering the shelves of high street chemists and towards the gentle, ethical, clean natural brands – big and small.
“We’re not looking at a brand’s advertising budget. We’re finding out if their products perform for the most discerning audience possible: parents and their kids.”
Find out who’s won on Friday 12 June
These awards provide The Beauty Shortlist's definitive run-down of top-ranked natural, organic and earth-friendly baby products, plus beauty and wellness for mums and parents.
Experts, consumers and editors trust the awards to highlight excellence and ethics through a proudly independent judging process.
For 2020, the global panel includes:
– UK Katie Hill, co-founder of green living magazine My Green Pod (distributed quarterly with The Guardian to six million eco conscious consumers).
– USA Makeup artist (Marie Claire, Cosmopolitan, Teen Vogue) and wellness coach Denise del Russo.
– AUSTRALIA Holly Spierings, creative director of award-winning make-up brand Eye of Horus.
Looking for recommendations right away?
Here are three of our previous winners…
1. Madara Organic Baby & Kids Cocoa and Plum Creamy Oil
Judges loved how the extra-creamy consistency makes massages feel soothing and special for everyone. Meanwhile the rich cocoa butter smoothes away dryness and nourishes soft and delicate skin.
2. Balmonds’ Skin Salvation
Natural balms are a positive boon for parents protecting against nappy rash. The beeswax base seals away the skin’s moisture while protecting against irritating dampness – making it a must for the baby bag.
3. Bloom and Blossom Matilda’s Miracle Detangler
A natural product that takes the fight out of bed-time or pre-school hair-brushing is a big win for parents. Judges admired the calming lavender scent and how it worked across all different types of hair (however tangled).
About the awards
Originally launched seven years ago by beauty writer and respected natural living expert Fiona Klonarides, the awards are a 100% independent guide to parent and baby products.
Each year they’re judged by a panel of unbiased industry experts with no sponsorship or advertising to sway their decisions. This unique, transparent approach with an intrinsic focus on “natural, eco and ethical” attracts entries from across the world – creating a uniquely level playing field for both big and small brands.